2. The Perfect Pitch
Why Do It?
• Garners interest in your project
• Tests appeal, relevance and viability
• Forces you to know your project
• Helps you to find the holes
• Reminds you why you are doing it
• Better to start earlier
3. The Perfect Pitch
A Good Pitch…
• States the project, clearly and simply
• Captures the unique selling point
• Gives a sense of tone and atmosphere
• Uses visual aids cleverly and appropriately
• Garners confidence that the project is viable
• Communicates your passion for the subject
• Leaves us wanting more