Lorelei Sterling, Lisa Burgert, and Alejandra Nann from the University of San Diego presentation at CARL 2014. Abstract: Have you tweeted, posted, uploaded, and updated until you are overloaded? Are you having trouble keeping up with all the latest web trends? Are you perplexed by status likes, shares, friending, unfriending, hashtags, and checking in? In the age of web 2.0 and working with digital natives, have we jumped off a cliff and into unknown territory? Everywhere we look libraries are launching into social media: blogs, Facebook, Google+, MySpace, Flickr, FourSquare, Instagram, Pinterest, Twitter, YouTube, wikis, and more. In this interactive session, we will explore various social media tools with a focus on discovering best practices and creating a successful social media plan for your library. Learn about the numerous tools available, what is new, what is working, what isn’t, and how to implement it in your library.

1. How to Make Friends and Influence
Students
Lorelei Sterling, Evening Access Services/Reference Librarian
Lisa Burgert, Reference Librarian
Alejandra Nann, Electronic Resources & Serials Librarian

2. Overview
Where are you?
Why should you care?
Who is using it?
Pinterest
Instagram
Facebook
Twitter
What we did

5. Tweet
Comments and Questions
#CARL14

6. You are already
online.
Whether you like it
or not there is
already an online
presence and
messages about your
library.
• Whether you have an
official message or
not, an online
conversation exists
about your library.

7. 90%ofonline18-29yoadults
usesocialnetworkingsites

11. Student Survey

12. Discussion Break
Tweet to #CARL14
• Where are you with Social Media?
• How do you engage your students?
• What is not working at your library?

13. Pinterest

14. Librarians and Pinterest
“Librarians are still debating how they should be
using it to reach patrons and peers. Right now, no
one seems to have a definite answer, which is why
more libraries and librarians need to embrace and
experiment with this new social media platform.”
Zara Wilkinson
“How Pinteresting! An Introduction to Pinterest”

15. How to Pin

16. New York Public Library

17. UNLV Architecture Studies Library

18. Instagram
• Mobile app (iOS and Android)
• App Store, Google Play, and Windows Phone Store
• 150 million users and growing
• Ranked 3rd in Social Media
• “IG user”
Image:
Brian
Auer

19. Instagram Tabs

20. Instagram Tabs

22. Promoting Instagram
• Follow other campus departments/partners
• Use popular hashtags
– #tbt (Throwback Thursday)
– #fbf (Flashback Friday)
– #photooftheday
• Statigram

23. Engage Students
• Create hashtags
• Free apps to enhance Instagram
– Photogrid/Instacollage/Instaframe
– InstaRepost
• Contests

24. Discussion Break
Tweet to #CARL14
• How do you see the new social media (e.g.
instagram and pinterest) working for your
library?
• What is the most successful social media post
your library has come up with?

25. Facebook in Review

26. Facebook Content
• Initial 30 day Campaign to build audience
• Monthly contests
• Supporting conversations with the University
• Integrating Facebook with library workshops

27. Facebook Insights
“Experiment; If something works, keep it. If not, let it go.”
Nancy Dowd
“Social Media: Libraries are posting, but is anyone listening?”

28. Copley Library Facebook Page

29. Twitter

30. Are you LISTENING?
“The most important question …is “Are you
listening on Twitter?””
“Even if an academic library posts not a single
tweet about his or her library, if Twitter is being
ignored all together then a golden opportunity to
connect with members of the library community is
going to waste.”
Steven Bell
“Students tweet the darndest things about your library…and why
you need to listen”

31. Twitter

32. Retweet, Reply, React

34. How we did it
• Moved past the
conversation
• Social Media Committee
• Created plan
• Interacted with other
organizations on campus
• Attended campus-wide
events
• Links on homepage,
LibGuides
• Bookmarks, workshop
brochures
• Student Survey

35. Social Media Committee
• Picking the right people
• Creating subcommittees
• Student involvement
• Passwords, scheduling, and resources

36. Social Media Committee Tools
• SharePoint
• Dropbox
• Other possible tool: wiki

38. Discussion Break
Tweet to #CARL14
• What problem are you looking to solve?
• What solution has been the most exciting?

39. Resources
• Arruda, W. (2013, August 27). Three elements of an effective social media
strategy. Forbes. Retrieved from
http://www.forbes.com/sites/williamarruda/2013/08/27/three-elements-of-
an-effective-social-media-strategy/
• Baggett, S. B., & Williams, M. (2012). Student behaviors and opinions
regarding the use of social media, mobile technologies, and library
research. Virginia Libraries. 58(1), 19-22.
• Bell, S. (2012). Students tweet the darndest things about your library – and
why you need to listen. Reference Services Review. 40(2), 217-220. doi:
10.1108/00907321211228264
• Brenner, J., & Smith, A., (2012, August 5). 72% of online adults are social
networking site users. Pew Research Internet Project. Retrieved from
http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-
networking-site-users/
• Burkhardt, A. (2010). Social media: A guide for college and university
libraries. College & Research Libraries News. 71(1), 10-24. Retrieved from
http://crln.acrl.org/content/71/1/10.full.pdf+html

40. More Resources
• Chan, C. (2012). Marketing the academic library with online social network advertising.
Library Management. 33(8/9), 479-489. doi:10.1108/01435121211279849
• Davis, H. (2013, January 24). Why 2013 is the year you need to get serious about
Tumblr. Forbes. Retrieved from http://www.forbes.com/sites/ciocentral/2013/01/24/
why-2013-is-the-year-you-need-to-get-serious-about-tumblr/
• Del Bosque, D., Lief, S.A., & Skarl, S. (2012). Libraries atwitter: trends in academic
library tweeting. Reference Services Review. 40(2), 199-213. doi:
10.1108/00907321211228246
• Dowd, N. (2013). Libraries are posting, but is anyone listening? Library Journal. 138(10),
12.
• Duggan, M., & Brenner, J., (2013, February 14). The demographics of Social Media
Users- 2012. Pew Research Internet Project. Retrieved from
http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-
users-2012/
• Duggan, M., & Smith, A., (2013, December 30). Social Media Update 2013. Pew
Research Internet Project. Retrieved from http://www.pewinternet.org/2013/12/30/
social-media-update-2013/

41. More Resources
• Hoffman-Gola, C. (2011). Leveraging internet communication tools and an
audience response system in a credit IL course. In Hollister, C.V., Best practices
for credit-bearing information literacy courses. Chicago: Association of College and
Research Libraries.
• Malczewski, B. (2013, May 1). Why social media isn’t working for your library.
Retrieved from http://publiclibrariesonline.org/2013/05/why-social-media-
isnt-working-for-your-library/
• Mathews, B. (2011, July 6). Why does my library use social media. The
Ubiquitous Librarian. Retrieved from http://chronicle.com/blognetwork/
theubiquitouslibrarian/2011/07/06/why-does-my-library-use-social-media/
• Messner, K. (2012, July). Very Pinteresting! School Library Journal, 24-27.
• Ramsay, M. (2010, October 11). Social media etiquette: A guide and checklist
to the benefits and perils of social marketing. Database marketing & customer
strategy management. 17(3/4), 257-261. doi.org/10.1057/dbm.2010.24

42. End of Resources
• Polger, M.A., & Okamoto, K. (2013). Who’s spinning the library?
Responsibilities of academic librarians who promote. Library Management.
34(3), 236-253. doi:10.1108/01435121311310914
• Stoeckel, S. & Sinkinson, C. (2013, Summer). Social Media. Tips and Trends
Instruction Technology Committee. Retrieved from http://www.ala.org/acrl/sites/
ala.org.acrl/files/content/aboutacrl/directoryofleadership/sections/is/
iswebsite/projpubs/tipsandtrends/2013summer.pdf
• Wasike, J. (2013). Social media ethical issues: role of a librarian. Library Hi Tech
News. 30(1), 8-16. doi:10.1108/07419051311320922
• Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to
Pinterest. Library Hi Tech News. 30(1), 1-4. doi:10.1108/07419051311320904
• Zwilling, M. (2013, August 17). 7 steps to productive business use of social
media. Forbes. Retrieved from
http://www.forbes.com/sites/martinzwilling/2013/08/17/7-steps-to-
productive-business-use-of-social-media/

43. Contact Information
Alejandra Nann
Electronic Resources and
Serials Librarian
ajsnann@sandiego.edu
619-260-7724
Lorelei Sterling
Evening Access Services/
Reference Librarian
loreleis@sandiego.edu
(619) 260-7761
Lisa Burgert
Reference Librarian
lburgert@sandiego.edu
619-260-4695