1. Destination Marketing
&
Social Media
Texas Independence Trail Region
11th Annual Texian Rally
January 26, 2011
2. Today We’ll Cover …
• What to say
• Best practices
• Some new things to try
• Q&A
3. It’s Not Just for Little Susie
The ROI of Social Media
4. General Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Helps SEO
• Increases website traffic
• Can help reach journalists/media
• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros
6. So What Do I Say?
• Customer FAQs
• Tutorials
• Company/industry news
• Events you’re attending
• Your own content
• Content from others
• Observations
• What you’re reading or watching
7. Rules of Engagement
• Listen more than you talk
• Remember: It’s about them, not you.
• Always “listen” and interact/engage
• Provide value (be helpful)
Source: Social Media for Tourism Pros
9. Formula for Success
70 20 10
• 70% of content = value-added, audience-based
& not about you at all
• 20% of content = spontaneous interaction with
followers, fans, or friends
• 10% of content = unabashed self-promotion
Source: Social Media for Tourism Pros
27. Create Group Rules
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the
original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado
River Trail in its various publications, both print or online
(including social media). We will credit you as the
photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be
accepted. We reserve the right to reject submissions to our
Flickr group displaying content we deem to be inappropriate
or offensive without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.