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Introduction to Ethnography Paul Lynch Department of Management University of Strathclyde
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hortense Powdermaker
William Whyte
Fieldworking
Sub-cultures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Naturally Occurring Data ,[object Object],[object Object],[object Object]
“ There’s a hair on my plate. Should I mention it?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DREaM project launch conference   British Library Conference Centre 19th July 2011
Naturally Occurring Data Issues and Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reflexivity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generated Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generated Data Issues and Challenges ,[object Object],[object Object],[object Object],[object Object]
Data Analysis ,[object Object],[object Object],[object Object]
Writing Up ,[object Object],[object Object],[object Object],[object Object]
Key Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 

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DREaM Event 2: Paul Lynch

Notas del editor

  1. Introductory overview with interdisciplinary examples/perspective
  2. Problem of various types: 1. Contested term as picked up by a range of disciplines who adapt for their own purposes: anthropologists, folklorists, linguists, sociologists, oral historians, those who study popular culture… 2. My own perspective is broadly sociological with an emphasis/application upon working environments Types : Online - , Virtual -, Netnography, Auto- , Narrative -, Glocal –, Critical -
  3. 1930s/40s: ‘Colonisation’ – Melanesian culture less sophisticated or develop than her own – raises issue of ethnocentrism, of need for personal reflexivity, importance of Fieldworking skills. One has to unpack cultural baggage and embark on a collaborative journey with those studied.
  4. Street corner society: study of an Italian slum – member of a gang, Chicago 1930s/40s, Chicago school of sociology
  5. Field – site for doing research; fieldworking – process of doing it. Involves close looking and listening skills – ‘peoplewatching’ Desmond Morris zoologist and anthropologist captured the sense of what we all do (but beware his interpretations!) Ethnography concern with studying people and their customs etc in their context, the spaces they inhabit.
  6. Participant observation: researcher joins the study population to record actions, interactions or events as they occur Observation: stands outside the study population allowing actions etc. to be seen through the eyes of the researcher Not exhaustive – indicative Cultural artefacts – maps, sketches, poems, songs, newsletters, advertisements, brochures…
  7. John Cooper – Part of PhD 3 x 6 weeks working in michelin star kitchens doing whatever: interviews 60 top chefs GB, fieldnotes, reflective memos, living their life, scars, burns, exhaustion, eczema…
  8. Detached language, careful detailing of routine Interpretive kills may create parody PhD study – staying in small commercial accommodation as covert participant observer i.e. a guest-researcher, or just a day-to-day guest? Subjective response of the involved individual ‘… there’s a hair on my plate. Should I mention it?’ Importance of inner feelings and belief systems to uncover aspects of culture Internal dialogue between objective and subjective selves Making familiar strange, the strange familiar – seeing beyond the wallpaper Insider = emic , Outsider = etic
  9. Avoid contamination of the social setting that would impact on the authenticity of ‘enactment’ Need to surface social politics of the research & ways in which it may impact on the validity of findings
  10. Acknowledge bias/way of seeing in order to achieve a higher level of ‘objectivity’ or ‘trustworthiness’ Immersion - Getting in/getting out Diary and supersvior/co-researcher
  11. Manual!!!
  12. Highly selective – finding focus – what’s noteworthy?