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Introducing the New Look for Company Pages October 2012 ©2012 LinkedIn Corporation. All Rights Reserved.
The new Company Page Marketer Benefits Express Your Brand Personality • New Brand Image Promote Key Content • Feature Updates • New Products & Services Module It’s Mobile -- Extend Your Reach 2 ©2012 LinkedIn Corporation. All Rights Reserved.
Upload a new image to express your brand personality 3 ©2012 LinkedIn Corporation. All Rights Reserved.
Having the cover image adds a brand feel to the page as soon as it’s opened. Clive Roach, Social Media Strategist, Philips ©2012 LinkedIn Corporation. All Rights Reserved.
Feature a product or service on the homepage 2x More PVs on Why does it matter? company pages with products or services 1 1 Internal data March 2012 ©2012 LinkedIn Corporation. All Rights Reserved. 5
Post company status updates Target followers when relevant ©2012 LinkedIn Corporation. All Rights Reserved. 6
Drive engagement and business results with status updates 50% More likely to purchase Why does it matter? from a company they engage with on LinkedIn 1 1 LinkedIn U.S. survey-based Follower report, January 2012 ©2012 LinkedIn Corporation. All Rights Reserved. 7
Feature a status update more prominently ©2012 LinkedIn Corporation. All Rights Reserved. 8
The new placement of the company update stream is great to help broadcast our content to the right audiences, giving us increased engagement and a better indication of what works for what audience. Bryna Corcoran, Social Media & Community Management, HP ©2012 LinkedIn Corporation. All Rights Reserved.
Company Pages are mobile – iPhone, Android and iPad apps ©2012 LinkedIn Corporation. All Rights Reserved. 10
Learn more at marketing.linkedin.com/companypages ©2012 LinkedIn Corporation. All Rights Reserved.

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Introducing the New Look for Company Pages

  • 1. Introducing the New Look for Company Pages October 2012 ©2012 LinkedIn Corporation. All Rights Reserved.
  • 2. The new Company Page Marketer Benefits Express Your Brand Personality • New Brand Image Promote Key Content • Feature Updates • New Products & Services Module It’s Mobile -- Extend Your Reach 2 ©2012 LinkedIn Corporation. All Rights Reserved.
  • 3. Upload a new image to express your brand personality 3 ©2012 LinkedIn Corporation. All Rights Reserved.
  • 4. Having the cover image adds a brand feel to the page as soon as it’s opened. Clive Roach, Social Media Strategist, Philips ©2012 LinkedIn Corporation. All Rights Reserved.
  • 5. Feature a product or service on the homepage 2x More PVs on Why does it matter? company pages with products or services 1 1 Internal data March 2012 ©2012 LinkedIn Corporation. All Rights Reserved. 5
  • 6. Post company status updates Target followers when relevant ©2012 LinkedIn Corporation. All Rights Reserved. 6
  • 7. Drive engagement and business results with status updates 50% More likely to purchase Why does it matter? from a company they engage with on LinkedIn 1 1 LinkedIn U.S. survey-based Follower report, January 2012 ©2012 LinkedIn Corporation. All Rights Reserved. 7
  • 8. Feature a status update more prominently ©2012 LinkedIn Corporation. All Rights Reserved. 8
  • 9. The new placement of the company update stream is great to help broadcast our content to the right audiences, giving us increased engagement and a better indication of what works for what audience. Bryna Corcoran, Social Media & Community Management, HP ©2012 LinkedIn Corporation. All Rights Reserved.
  • 10. Company Pages are mobile – iPhone, Android and iPad apps ©2012 LinkedIn Corporation. All Rights Reserved. 10
  • 11. Learn more at marketing.linkedin.com/companypages ©2012 LinkedIn Corporation. All Rights Reserved.