We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help and Slideshare is the perfect place to publish. One of the top 150 sites on the web, Slideshare is not just a repository for your slide presentations. It’s a social channel where you can establish your brand as a thought leader and authority around topics and keywords. With 60 million visitors a month and 3 billion slide views a month (That’s 1140 Slides per second) if you are not publishing content here, you are simply missing opportunities. The presentation below is from a session I recently did at Social Fresh West in San Diego. I pulled together seven essential tactics that successful Slideshare content publishers are using to turn their content marketing efforts up to eleven. Also included are some of the top businesses and brands using SlideShare effectively as part of their overall integrated marketing approach. I chose the theme of Badass because it’s a style that’s understated yet instantly recognizable. Like a chopped Harley or the perfect pair of sunglasses, this style is simple, direct and functional. (Just like a good piece of content should be) Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text. Quite frankly, visual often kicks texts but in terms of overall views and virality across the social sphere. Who’s ready to get started?

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Marketing Solutions
7 Badass Tactics for SlideShare Content Domination
Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg
@LinkedIn
@SlideShare

2. The world’s largest professional network
1 As of Aug 1, 2013
2 As of June 27, 2013
238M+
Members Worldwide
Growing at more than two members per second
>3M
90%
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2
Company Pages
Fortune 100 companies use LinkedIn
Talent Solutions to hire
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Once you go Visual…… We are all Visual Thinkers
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75% of the Sensory Neurons in our
Brains Process Visual Information

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Be the Authority on your Topic
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Meet the Experts
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The Visual is the New Headline
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Desk.com Gets it

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The Infographic is not Dead. Claiming that
Something is Dead, is.
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Focus on a Design & Tell a Story
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Rev up the SEO for each Presentation
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Hell Yes! - First Page Results
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SlideShare is also a Search Engine
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Integrate Your Presentations Across Multiple
Channels
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SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.

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Repurpose, and then Repurpose Some More
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Washed Up? Who Says So? There’s Always Room
for a New Audience.
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Visual Kicks Text’s Ass
328,000
views!
17,000
views
eBook Interactive Infographic

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Part of EVERY Content Campaign
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Ready, Aim, Target - A Frictionless Content
Experience
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SlideShare for Lead Generation
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From Social Direct to Your Pipeline
• $4620
• 7440 Successes
• $ per Success < $1.00
• 4482 New Names
• $ per New Name $1.00

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Slideshare Turns Your Content up to Eleven

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Bonus Lightning Round
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You May Ask Yourself, Why Didn’t I Think of That?
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Promoting Your Event? Check…..

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A Coupon Code Inside Your Slidedeck? I’ll Take It!
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A Visual Journey of FAQs? Genius.
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Clickable Links Inside your SlideShare Deck,
Boom!
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Rock Out with Your SlideShare Out.
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I Love You All.
Goodnight!