From a live event - a tournament luncheon - we created a transmedia marketing campaign involving a story, an e-blast and a social media platform. The story: sportsmanship.
2. What is transmedia communications?
Taking your brand, developing a story
with it
across multiple platforms - so that your
audience can participate.
BUILDING RELATIONSHIPS
3. Who is your audience?
What do they care about?
Need a POSTIVE emotional
connection
Go deeper than “saving money”
4. Story Bible: Story World
EVOKE POSTIVE EMOTION
•
•
•
•
Date of Event(s) – MICRO/MACRO
Date of content release - TIMING
What are the things your audience cares about?
Do they have to overcome
conflict/drama/adversity?
• What goals do they want to achieve?
• How does your product/service help?
6. What happens next?
What’s the most compelling story for this audience?
What do they care about most (back to story Bible)?
• Grand Slam? NO
• The Game? NO
• Team Spirit NO
• History/Heroic Players NO
• Coaches/Pros NO
• Charity – giving back? YES
• Looking good (apparel)? YES
Create our weekly email reports to focus on the charity component and
apparel.
How does this sell cars?
FIAT is sponsoring the e-blasts that their audience CARES about.
7. Measure
Know Your Audience
Analytics confirm what
compels our audience to keep moving
across channels and what doesn’t.
• Constant Contact – Click Throughs (not opens)
• Facebook Insights
• Google Analytics on landing pages
8. What happens next?
Contribute to branded entertainment
and not the fractured noise.
Start your “Story Bible” &
Flow Chart Now