LOLA selects each month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity. All in a 4/19 document.

1. 4/19 #iWave
June 2013
4/19
Take your Jun.ly dose of creativity
Lola, Madrid, June 2013
#iWaveLola
iWave
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2. 4/19 #iWave
June 2013
4/19 #digitalization content
#Online
Creative campaigns for inspiration in the web
#Digital
Usage of the modern digital technology in the real life
#Social Media
Trendy implementation of social networks in the marketing mix
#Inspire
Raise your brain activity
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3. 4/19 #iWave
June 2013
#Online
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4. 4/19 #iWave
June 2013
View it here: http://bit.ly/10ZjrXX
Web: http://www.sayitwithbacon.com/# Source: Time News Feed
Oscar Mayer: Say It With Bacon
Oscar Mayer seems to think that, when words aren’t enough, we can always “say it with bacon”, making bacon the
perfect gift no matter the occasion. With this idea they have launched a website where users can buy 3 gift packages for
Father’s Day, each containing a packet of bacon strips inside a velvet jewelry box, accompanied by either a bacon-
themed cufflinks, a multitool, or a money-clip engraved with the words “Bringin’ it home.” So far the packages are sold
out!
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5. 4/19 #iWave
June 2013
View it here: http://vimeo.com/67545499
Web: http://the100meterscroll.com/
Source: Adweek
The 100 Meter Scroll
We all know that Usain Bolt holds the record as being the fastest person in the real world. However, this project from
Grey london, raises the question of who is the fastest person on the Internet? To find out, they have launched a website
where users have to scroll down 100 meters. Who’s gonna win? Place your bets!
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6. 4/19 #iWave
June 2013
View it here: http://bit.ly/13bRPpt
Web: http://www.trialbytimeline.org.nz
Source: The Verge
Amnesty International has launched a website, Trial by Timeline, that analyses Facebook profiles for potencial “crimes”
under international law. The web has been developed in New Zeland, considered the freest country on earth, to
highlight that what we consider normal in free countries can be illegal and punished in others. The web shows you what
crimes you’d be guilty of and the punishment for those convictions in an effort to remind us that we can’t take our
freedom for granted.
Amnesty International : Trial by Timeline
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7. 4/19 #iWave
June 2013
#Digital
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8. 4/19 #iWave
June 2013
View it here: http://vimeo.com/67115988
Source: Adverblog
Scrabble: Wi-Fi Scrabble
To improve spelling and have some fun, Scrabble created Wi-Fi Scrabble. You just had to join the ‘Scrabble Wi-Fi
Network’ and challenge yourself to win free Wi-Fi minutes in places where there wasn’t any by turning scrabble words
into passwords to access the Wi-Fi connection. The higher you score, the longer the connection. In order to make it
possible, they set special vans with a portable Wi-Fi connections around Paris to find the places where people needed
better internet connections the most.
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9. 4/19 #iWave
June 2013
View it here: http://vimeo.com/65416908 Source:: We Love Advertising
Club SangueBom: Donor Cable
Club SangueBom, a project focusing on blood donation, has made a gadget based on the idea that fresh blood is like
electricity for smartphones. To increase the number of regular blood donors, they built “The Donor Cable” that enables
a way to transfer power between smartphones. The simple mechanism symbolizes the relationship between the blood
donor and the patient: you only need to connect a fully charged cell phone (donor) to a receiver that needs charging.
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10. 4/19 #iWave
June 2013
View it here: http://bit.ly/14akHbx Source: Creativity Online
Nivea: Solar Ad Charger
The summer is here and Nivea wanted to make our life easier when we are at the beach and take the opportunity to
give their print ads a boost. In order to do so, they created a solar powered iPhone charger print ad to promote their
Sun product’s line.
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11. 4/19 #iWave
June 2013
View it here: http://bit.ly/1b0fdnr
Source: Digital Buzz
Points, the world’s most advanced street sign, is the new work of Breakfast New York, famous for creating cool
connected objects. What seems to be a standard street sign, is in fact a socially connected object, able to transcribe
what’s happening in the world and bring the directions and information it finds to people, displaying it across it’s 3
directional arms.
Breakfast New York: Points
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12. 4/19 #iWave
June 2013
View it here: http://bit.ly/1c0hBv0
Source: Digital Buzz
Can you imagine controlling a game just by chewing gum? This is what Stride Gum has accomplished with
“Gumulon”, a mobile game that works with facial recognition technology. You just need to chew to play!
Stride gum: Welcome to Gumulon
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13. 4/19 #iWave
June 2013
#Social
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14. 4/19 #iWave
June 2013
Source: Facebook
New Facebook hashtag system
Everybody had them already (twitter, instagram, google+…) and now Facebook has them too. This June Facebook
posted:
“Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or
Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When
you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or
topic.”
The hashtag system would work like the others we are used to. Users would be able to search for hashtags and
hashtags shared by content from other services will also work, although it will only show Facebook content.
Take a closer look here:
http://bit.ly/15XhYoA
http://bit.ly/1alpBu6
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15. 4/19 #iWave
June 2013
View it here: http://bit.ly/12F0m2o
Web: http://www.coca-cola.com/placelists
Source: Social Underground
Coca-Cola: PlaceLists
Empowered by the idea that every song has a place and everyplace has a song, Coca-Cola and Spotify have created
PlaceLists, the Foursquare of the music. Placelists is a location-based global app for the Web that will be featured on
Spotify. It provides a new platform for Spotify users to share and update playlists around the world. Music fans from one
city/country can listen and vote on songs being played in a different city/country. Coke will also use PlaceLists to
showcase songs from 52 emerging artists.
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16. 4/19 #iWave
June 2013
View it here: http://vimeo.com/65915808
Facebook profile: https://www.facebook.com/leon1914?fref=ts
Source: Digiday
Musée de la la Grande Guerre du pays de Meaux: Facebook 1914
This World War I museum in France came up with a cool way to use Facebook as a vehicle to make history a more
human experience using social media. For “Facebook 1914,” they created a Facebook profile for a fictional French
WWI soldier, Leon Vivien in order to tell a year of history as a human story. Based on all of the museum’s information,
Facebook shows Vivien as a teacher who was thrown into the war. Vivien’s Facebook posts include comments
between him and friends, his life as a teacher, weapons,battles…giving people an inside look into what life was like for
a WWI soldier.
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17. 4/19 #iWave
June 2013
View it here: http://bit.ly/19mcb0l Source: Digital Buzz
A cool example of interactive YouTube content from Skittles. The video seems to be an ad, but then the users find out
that it’s a video where they can choose what happens next, being able to continue the story of smashing old figurines,
hoping to find loads of Skittles inside them.
Skittles: YouTube interactive content
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18. 4/19 #iWave
June 2013
#Inspire
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19. 4/19 #iWave
June 2013
View it here:http://bit.ly/13KK2Kz
Source: Adweek
Adobe: Photoshop Live Street Retouch
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Adobe made possible this fun photoshop live street retouch prank to promote its Creative Days. All it took was one
photoshop artist, people standing at a bus stop and hidden cameras to display, in real time, retouched images on a
digital panel inside the bus stop shelter.
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20. 4/19 #iWave
June 2013
View it here: http://vimeo.com/68153919
Source: Design Taxi
Coca-Cola: Put on a smile
“Put on a smile” is a wearable movie created by Coca-Cola to spread smiles across the world. For this animated short clip,
Coca Cola printed each frame on a t-shirt and sent them to its employees and fans. Those who received a t-shirt had to
take a picture with it and send it through. Then all the pictures came together and so the wearable movie was born.
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21. 4/19 #iWave
June 2013
View it here: http://bit.ly/1a1C5Fv Source: La Criatura Creativa
Huggies: Dad’s pregnant too
Huggies wanted to, somehow, compensate fathers, so they made a belt for men that allows them to feel their unborn
baby's kicks. The belt is synchronized with the real-time movements of the baby in the mother's belly.
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22. 4/19 #iWave
June 2013
View it here: http://bit.ly/146yoJX
Web: http://www.google.com/loon/ Source: Google
Google: Project Loon
Project Loon is the next Google Moonshot. With this project, Google is aiming at having a controlled network of
Balloons sitting on the edge of space, delivering solar powered internet to everyone on earth. They are already
testing it in New Zeland, so let’s see how it goes.
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23. 4/19 #iWave
June 2013
View it here: http://bit.ly/13IIlx7
Source: The inspiration room
Think!: Pub Loo Shocker
“Pub Loo Shocker” is the latest ad in Think! a driving safety campaign for UK’s Department for Transport. Think! aims
to raise awareness, in a very shocking way, of drunk driving, leaving us with the thought of what impact could a drink
have in our night out.
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24. 4/19 #iWave
June 2013
View it here: http://bit.ly/ZKdsJc Source: Adland.tv
Corona: Luna Corona
Corona created a very cool billboard using the moon. Teaming up with some astronomers, they made possible this
billboard where the moon landed like a wedge of lime in a bottle of Corona.
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25. 4/19 #iWave
June 2013
View it here: http://vimeo.com/68115528
Source: Fubiz
Starbucks: Coffee Perfection
Starbucks has made this nice video telling the reversed story from coffee bean to coffee cup. The cool thing about it
is that they’ve made the entire story out of Starbucks paper cups.
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26. 4/19 #iWave
June 2013
“Do not follow
where the
path may
lead. Go
instead where
there is no
path and
leave a trail.”
Ralph Waldo Emerson
Quote of the month

27. 4/19 #iWave
June 2013
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