Pinterest information for small businesses and entrepreneurs.

2. for
Business

3. The video may take a few seconds to load after the title disappears.
A MARKETER’S GUIDE
TO PINTEREST
http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/

4. Click to watch video.
http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/

5. ABOUT PINTEREST
• Developed by Ben
Silbermann in December
2009, launched in March
2010 (invitation-only open
beta).
• Silbermann offered his
personal phone number to
the first 5,000 people who
joined.
• Silbermann and staff
worked out of an
apartment until the
summer of 2011.
• December 2011, one of
the top 10 largest social
http://en.wikipedia.org/wiki/Pinterest
network services.

6. PINTEREST GROWTH
• Fastest growing social
media site in history.
• 400% month-over-
month growth
• 11 million total visits
per week.
• Drives more referral
traffic to retailers than
LinkedIn, YouTube,
and Google+,
combined.
http://www.searchenginejournal.com/pinterestingly-enough-
interesting-pinterest-stats/45328/

7. WHO USES PINTEREST
• GENDER % of Users by Age
• 60-80% women
• 20-40% men
7% 5%
• 50% of users have kids 17%
0-17
16% 18-24
• EDUCATION 25-34
• 15%, Highschool or less 35-44
• 60%, Some college 45-54
25% 30%
• 19%, Bachelors degree 55+
• 6%, Graduate degree
• INCOME
• 35%: $25k-49k
• 34%: $50k-74K
http://infographicjournal.com/pinterestingly-enough/
http://60secondmarketer.com/blog/2012/02/21/pinterest-user-demographic-data-infographic/

8. PINTEREST SPENDING
• Pinterest users follow 9.3
retailers
• Facebook users - 6.9 retailers
• Twitter users - 8.5 retailers
• Pinterest users are 10%
more likely to spend
money than customers
directed from Facebook or
Twitter
• Pinterest users spend
approximately 70% more
money than customers
directed from non-social
websites
http://infographicjournal.com/pinterestingly-enough/

9. WOMEN AND SOCIAL MEDIA
• Women trust
recommendations from
Pinterest over alternatives
• 81% trust Pinterest
• Facebook: 67 percent
• Twitter: 73 percent
• Women trust other women
in their own personal
circles over anyone else.
• 47 percent of women bought
something based off a
recommendation found on
Pinterest
• Only 33 percent bought
because of a recommendation
found on Facebook.
http://www.forbes.com/sites/gyro/2012/04/10/4-reasons-pinterest-wins-with-women-and-facebook-loses/

10. WHAT ARE THEY PINNING?
80% of Pinterest pins • Cooking/Food
are “repins.” • Crafts
• Hobbies & Leisure
• Interior Design
• Fashion
• Gifts
• Holidays/Seasonal
• Pets/Animals
http://socialmediatoday.com/node/538414
http://infographicjournal.com/pinterestingly-enough/

11. USING PINTEREST FOR BUSINESS
1. Plan for Pinning
Success
2. Check the Source
Before You Pin
3. Pin Strategically
4. Be Social
5. Produce Visual Content
6. Remember to Create
and Curate
7. Promote Creatively
8. Don’t Neglect SEO &
Referral Traffic
9. Use Tools
http://www.amyporterfield.com/2012/06/the-10-
10. Research and Measure commandments-of-using-pinterest-for-business/

12. THIS IS KATE
Before Pinterest
• Blog: Jan. – Aug. 2011
• 7 readers
After Pinterest
• Aug. 2011 – Jan. 2012
• 14,000 Pinterest followers
• 16,000 blog subscribers
• Top 10 traffic referring URLs
are all Pinterest
• 10 Million blog page views
• 54,000+ Pinterest followers
(10/16/2012)
http://www.businessesgrow.com/wp-content/uploads/2012/01/hairstyle.jpg

13. THIS IS HOLLY
Before Pinterest
• Camiband product featured
on the Today Show in Fall
2011
• 3500 website hits
After Pinterest
• Around Dec 5, unknown
pinner(s) pinned and
repinned the Camiband
• Unusual amount of web
traffic from southern states
where Pinterest was taking
off
• 370 Pinterest followers http://www.inc.com/marla-tabaka/why-pinterest-
should-matter-to-you.html
• 40,000 website hits in 4 days

14. EXTRAS *** The 11 Most Popular Pinterest Users
Entrepreneur Magazine Small Business On Pinterest
Pinterest For Business Repinly

15. PINTEREST SUPPORT
Home:
https://support.pinterest.com/home
Business Accounts:
https://support.pinterest.com/forums/20589
426-business-accounts
Website/Blog Content Owners:
https://support.pinterest.com/forums/20631
047-site-content-owners

16. CREDITS
Slide information
• http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-
business/
• http://en.wikipedia.org/wiki/Pinterest
• http://60secondmarketer.com/blog/2012/02/21/pinterest-user-demographic-data-
infographic/
• http://www.forbes.com/sites/gyro/2012/04/10/4-reasons-pinterest-wins-with-women-and-
facebook-loses/
• http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-
stats/45328/
• http://infographicjournal.com/pinterestingly-enough/
• http://socialmediatoday.com/node/538414
• http://www.businessesgrow.com/wp-content/uploads/2012/01/hairstyle.jpg
• http://www.inc.com/marla-tabaka/why-pinterest-should-matter-to-you.html
Additional Information
• http://www.mediabistro.com/alltwitter/files/2012/05/pinterest-online-sales.jpg
• http://freshpeel.com/2012/06/pinterest-user-demographics-and-behaviors-profile/
Images
• http://Freepik.com

17. Harris County Public Library
Lone Star College – Cyfair Branch
9191 Barker Cypress Rd
Cypress, TX 77433
281-290-3210 or 281-290-3214
CyFairLibrary@LoneStar.edu