1. Linked in Strategies – the Basics
Laetitia Massa, IP/IT Lawyer & Social Media Strategist
Dexia Tower, February-March 2012

2. Introduction
Do you actually exist?
2 Linked in Strategies – the Basics, February-March 2012

3. Introduction
Do you actually exist?
First diagnosis: Google egosurfing
3 Linked in Strategies – the Basics, February-March 2012

4. Introduction
Do you actually exist?
The Google Principle
4 Linked in Strategies – the Basics, February-March 2012

5. LINKED IN Basics – Passive strategies
 Introduction
 Do you actually exist?
 First diagnosis
 Passive strategies : GET FOUND !
 Complete your Profile
 Connect with people
 Active strategies : GET WANTED !
 Have a living Profile
 Engage, Contribute and share your Expertise
 Pro-active strategies
 The art of targeting
 Prepare for off-line networking
5 Linked in Strategies – the Basics, February-March 2012

6. LINKED IN Basics – Passive strategies
 Key principles to get found
 in your FIGHT against RANDOM
KEYWORDS are key
 NOISE vs SIGNAL
 AUTHENTICITY is all that really matters
6 Linked In Strategies – the Basics, February-March 2012

7. LINKED IN Basics – Passive strategies
Complete your Profile
 Your Name
 custom your url !
 Anonymous?
 Your Profile picture
 with or without it?
 personal or corporate?
 Your Headline
 the most important part of your Profile page !!
 states your Value Proposition, and not simply your current position (unless it is your VP)
 Branding vs co-branding with your (current) employer
7 Linked in Strategies – the Basics, February-March 2012

8. LINKED IN Basics – Passive strategies
Complete your Profile
 Your Resume
 fill in the right cases, the right way
 executive summary & skills
 positions + achievements
 extra fields (publications, languages, skills)
 make it appealing (keep it short, stay consistent) !
 keep your target & objectives in mind
 Your recommandations
 get at least one or two (but not too many)
 avoid « cross- recommandations » !
 Your external links
 Your privacy settings
8 Linked in Strategies – the Basics, February-March 2012

9. LINKED IN Basics – Passive strategies
Connect with people
 Connections, not friends !
 people you know and trust
 people you’ve just met and appreciated
 people you would like to be associated with?
 don’t be shy: request connections (personalize it)
 Better build quality than quantity
 A quality network =
 not a shiny network, but
 a useful network (now or someday)
 a unharmful network
 a diversified network
 But quantity still matters
 the Google principle
 the Social Graph’s Edge principle
 Your privacy settings
9 Linked in Strategies – the Basics, February-March 2012

10. LINKED IN Basics
Now, you do exist!
Well, you’re findable, but…
why should they do business with you ?
10 Linked in Strategies – the Basics, February-March 2012

11. LINKED IN Basics – Next time
 Introduction
 Do you actually exist?
 First diagnosis
 Passive strategies GET FOUND !
 Complete your Profile
 Connect with people
 Active strategies GET WANTED !
 Have a living Profile
 Engage, Contribute and share your Expertise
 Pro-active strategies
 The art of targeting
 Prepare for off-line networking
11 Linked in Strategies – the Basics, February-March 2012

12. Thank you for your participation !
Questions ?
Contact:
laetitiamassa@gmail.com
@LaetitiaMassa
http://linkedin.com/in/LaetitiaMassa
IP IT Geeky (New media & technology tools for Business)
IP IT Geeky on Facebook

13. Linked in Strategies – the Basics
Laetitia Massa, IP/IT Lawyer & Social Media Strategist
Dexia Tower, February-March 2012

14. LINKED IN Basics
Now, that you’re findable,
why should they do business with you?
14 Linked in Strategies – the Basics, February-March 2012

15. LINKED IN Basics – Active & Pro-active strategies
 Introduction
 Do you actually exist?
 First diagnosis
 Passive strategies GET FOUND !
 Complete your Profile
 Connect with people
 Active strategies GET WANTED !
 Have a living Profile
 Engage, Contribute and share your Expertise
 Pro-active strategies
 The art of targeting
 Prepare for off-line networking
15 Linked in Strategies – the Basics, February-March 2012

16. LINKED IN Basics – Active & Pro-active strategies
 Golden rules: (Social Media) is not about you, it’s about « them »
 LISTEN and GIVE
(way long) before
asking/selling anything !
 CONTENT is KING
 SELFPROMOTION is not forbidden,
but should be balanced and relevant
16 Linked In Strategies – the Basics, February-March 2012

17. LINKED IN Basics – Active strategies
 Newsfeed principle:
 Extends your reach out of your network (cf. Social Graph Edge principle)
 Your objective: create « omnipresence » through your connections’ feed
 Bring your Profile to life :
 regular updates (profile & status) and interactions with others’ updates
 showcase (applications) vs show off: (additional Profile sections)
 Engage, Contribute, Share your expertise
 Linked In Groups
 consistency (tip: hidden groups)
 target-crowded Groups vs peers Groups
 Linked In Answers
17 Linked in Strategies – the Basics, February-March 2012

18. LINKED IN Basics – Proactive strategies
 Introduction
 Do you actually exist?
 First diagnosis
 Passive strategies GET FOUND !
 Complete your Profile
 Connect with people
 Active strategies GET WANTED !
 Have a living Profile
 Engage, Contribute and share your Expertise
 Pro-active strategies
 The art of targeting
 Prepare for off-line networking
18 Linked In Strategies – the Basics, February-March 2012

19. LINKED IN Basics – Proactive strategies
 The art of targeting
 (People, Company, Jobs) search
 Linked In Groups & Events as targeting tools
 followings (People, Companies)
 statistics and insights
 Prepare for off-line networking
 Linked In Events
 check attending lists and adapt your speech/outfit/profile accordingly
 Linked In Groups
 engage with attendants, before and after the event
19 Linked In Strategies – the Basics, February-March 2012

20. LINKED IN Basics – Proactive strategies: beyond Linked In
 BEYOND Linked In : create and/or share CONTENT, let people
spread it, and get noticed !
20 Linked in Strategies – the Basics, February-March 2012

21. LINKED IN Basics
Now
not only you can discover (way) more opportunities,
but also let opportunities find you
21 Linked in Strategies – the Basics, February-March 2012

22. Thank you for your participation !
Questions ?
Contact:
laetitiamassa@gmail.com
@LaetitiaMassa
http://linkedin.com/in/LaetitiaMassa
IP IT Geeky (New media & technology tools for Business)
IP IT Geeky on Facebook
Images courtesy: click on each image