A Crash Course in Creativity

1. WAKE UP AND PAY
ATTENTION
Laketra Calloway with the assistance of the
“Mad Scientist”

2. WHAT ARE THE “UNNOTICED”
DETAILS OF SHOPPING
There are several small details that go into a
consumers choice of what to buy and where to
purchase the items from. But what are they? What
are the key items that restaurants and stores use to
draw a consumer in that go unnoticed?

3. AARON BROTHERS ART
& FRAMING
Appealing to even a child’s
curiosity, this store show that their
appearance can sell their
products. Through the window you
can see straight lines and
organization yet in front of it all you
see the tools to a child’s
imagination.

4. JOANN FABRICS AND CRAFTS HAS LARGER
THAN LIFE SIZED STORE ADVERTISEMENTS
BUT THE STORE’S OFFERINGS ALIGN WITH
THE VALUE IT IS SELLING THE CONSUMER

5. THE POSSIBILITIES ARE ENDLESS

6. ROSS DRESS FOR LESS
If your appeal is in the hunt, you
have the right place. This store
boasts a plain sign and placement
due to the name recognition it
depends on. Inside you find utter
chaos. But if the year round day
after Thanksgiving sale is your cup
of tea, then finding what you
desire is only half of the adventure.

7. AARONS BROTHERS MIGHT JUST HAVE
IT RIGHT!

8. THE FORMULA FOR GAINING
CONSUMER CONFIDENCE IS…
The formula for a successful shopping experience:
1. Appearance
2. Substance
3. Product placement
4. Attention to detail

9. SHIFTING ONE’S MINDSET
FROM CONCEPT TO REALITY

10. BLUE LINE SPECIAL ON ISLE 2
THIS STORE IS BRIGHT AND STERILE. THE
STORE SELLS MORE THAN DIAPERS ITS SELLS
A SAFE ENVIRONMENT

11. SHOPPING CAN BE A VACATION IF
YOU…..

12. WOULD JUST WAKE UP AND PAY
ATTENTION