Presented at QconSF http://qconsf.com/sf2012/tracks/show_track.jsp?trackOID=678 What is user experience (UX)? Why does it matter? UX design is more than just making things look good. How do you create a compelling product that balances user and business needs, efficiently, using the resources you have? This presentation provide a framework for thinking about the UX of your product and contains examples of my work as a product designer and UX coach for Agile and Lean Startup teams.

1. User
Experience
More
Than
Just
a
Pre5y
S8ck
QconSF
Nov
7,
2012

3. What
is
User
Experience?
All
the
aspects
of
how
people
use
an
interac8ve
product:
the
way
it
feels
in
their
hands,
how
well
they
understand
how
it
works,
how
they
feel
about
it
while
they’re
using
it,
how
well
it
serves
their
purposes,
and
how
well
it
fits
into
the
en8re
context
in
which
they
are
using
it.
-­‐
Alben
(1996)

4. UX
contains
many
disciplines
USER EXPERIENCE ARCHITECTURE MECHANICAL
DESIGN ENGINEERING
Signage INFORMATION
ARCHITECTURE
INDUSTRIAL
DESIGN
ELECTRICAL
ENGINEERING
CONTENT CREATION
(Text, Data,Graphics)
INTERACTION
DESIGN
Ubicomp
VISUAL DESIGN Controls
Interactive
Environments
Info Viz USABILITY
ENGINEERING
HUMAN-COMPUTER
INTERACTION
Navigation INTERFACE DESIGN
Credit
|
Dan
Saffer

5. UX
is
a
hot
topic
New
devices
Web-­‐connected
world
Every
business
an
e-­‐business
Social
media
revolu8on
Low
switching
cost

6. Every
product
has
a
user
experience,
whether
you
plan
it
or
not

7. Every
product
decision
you
make
is
a
design
decision
-­‐
Josh
Seiden

8. You
can’t
just
“hit
it
with
the
pre5y
s8ck”
Flickr
|
Caro'H
8

9. Focus
on
the
problem,
not
the
solu8on
Flickr
|
woodleywonderworks

10. PEOPLE
NEEDS
Business
vision
USES
UI
design,
wireframes,
visual
design
FEATURES

11. User
Experience
&
Lean
Startup
(Yum!)
Image
|
iStockPhoto

12. Eric
Ries

13. Customer
Short
cycles,
Reduce
risk
Development
itera8ve
development

14. Reduce
inventory,
risk
and
waste
Great
idea!
3
MONTHS?
Well,
that
didn’t
work
3
HOURS!!
Credit
|
Janice
Fraser

15. Small,
frequent
correcAons
Un-­‐validated
assumpAons
RISK
(design
debt)
Time
Credit
|
Janice
Fraser

16. Talking
to
customers
shouldn’t
be
a
special
occasion
Flickr
|
...love
Maegan

17. What’s
the
most
lightweight
thing
you
can
make
to
test
your
idea?
Flickr
|
vivekkhurana

18. The
Lean
Startup
cycle
Credit
|
The
Lean
Startup

19. The
Lean
Startup
(UX)
cycle
Personas,
needs
and
uses
Customer
Prototypes
&
Conversa8ons
Experiments
Qualita8ve
evalua8on
Credit
|
The
Lean
Startup

20. Quick
Visual
Collabora8ve
Con8nuous

21. Team
interview
planning
Image
@thinknow
|
Atomic
Object

22. Interview
guides
Image
@thinknow
|
LUXr

23. Visual
radiator:
interview
planning
Image
@thinknow
|
Lean
Startup
Machine
21

24. Pair
interviewing
Image
@thinknow
|
Atomic
Object

25. Visual
radiator:
interview
debrief
Image
@thinknow
|
LUXr
23

26. Personas
before
interviews
Image
@thinknow
|
LUXr

27. Personas
aler
interviews
Image
@thinknow
|
Atomic
Object

28. Team
sketching
Image
@thinknow
|
AED
Meetup

29. Visual
radiator:
team
sketches
Image
@thinknow
|
LUXr

30. Feedback
on
paper
prototype
Image
@thinknow
|
Lean
Startup
Machine

31. Results
of
collabora8ve
design
Image
@thinknow
|
LUXr

32. Cross-­‐func8onal
pairing
Image:
Flickr,
danicuki

33. Just
enough
documenta8on
Image
@thinknow
|
TIGC
31

34. Thank
you!
Lean
Design
&
Agile
Development
for
Web
&
Mobile