3. More than a hundred megastores around the world.
4. “If you’re trying to do something for the first
time, it’s always an enormous challenge, and
there is no guarantee of success. You never
know with this things, when you’re trying
something new what can happen. This is all
experimental.”
AUDACIOUS
5. 1984 | Virgin Atlantic takes of for the first time
“A business has to be
involving, it has to be fun,
and it has to exercise your
creative instincts.”
7. QUALITY
• Best transatlantic carrier
• Best business class
• Best on board entertainment
• Best wine selection in business class
• Best check-in people
8. INNOVATION
• The first to impress de costumers
• 3% of Virgin’s revenue goes to innovation
10. VALUE IN EXCHANGE OF MONEY
Upper (first) Class – priced as business class
Mid (business) Class – economy class price
Virgin’s Economy class – the most on sale
