OPTIFAB 2011 SHOW REPORT-EXCERPT

1. TSPA SHOW REPORT
June 7, 2011
SPIE OPTIFAB 2011
Trade Show Performance &
Analysis
Larkwood Consultants
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2. 1
SPIE Optifab 2011 Larkwood Consultants
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TABLE OF CONTENTS
Page
I. Introduction 1
II. Show Highlights 6
A) Booth Sizes 10
B) Booth Design Assessment 11
C) Booth Size & Design Assessment:
Rating of Top 7 Largest Stands 14
D) Booth Size & Design Assessment: NY Cluster 15
III. New Product Highlights 17
IV. Tradeshow Marketing Highlights 22
A) Booth Size & Design (NY Cluster) 24
B) Booth Size & Design (Other Key Companies) 24
C) Advertising & Promotions Scoring: Top 7 Largest Booths 27
D) Advertising & Promotions Scoring: NY Cluster 27
E) Advertising & Promotions Scoring: Other Key Companies 28
F) Hospitality Promotions Scoring (Top 7) 30
G) Hospitality Promotions Scoring (NY Cluster) 30
H) Hospitality Promotions Scoring (Other Key Companies) 31
I) Technical Participation Scoring (Top 7) 32
J) Technical Participation Scoring (NY Cluster) 33
K) Technical Participation Scoring (Other Key Companies) 33
L) Industry Promotion Participation (Top 7) 35
M) Industry Promotion Participation (NY Cluster) 36
N) Industry Promotion Participation (Other Key Companies) 36
V. Top Exhibitor Rankings 39
A) Final Scores: Tradeshow Marketing Performance (Top 7) 39
B) Final Scores: Tradeshow Marketing Performance 41
(NY Cluster)
C) Final Scores: Tradeshow Marketing Performance 42
(Other Key Exhibitors)
D) Tradeshow Marketing Performance (Non-Exhibitors) 44
E) Final Scores: Tradeshow Marketing Performance 45
(Overall Top 10 Exhibitors)
VI. Best In Class 48
VII. Executive Summary 49
VIII. Addendum 52
TSPA™ TRADE SHOW PERFORMANCE & ANALYSIS: SPIE OPTIFAB 2011 Page | 2

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SPIE Optifab 2011 Larkwood Consultants
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I. INTRODUCTION
About this Event
SPIE Optifab 2011, co-sponsored by SPIE (International Society for Optics and
Photonics) and by APOMA (The American Precision Optics Manufacturers
Association) is the premier and largest Optical Fabrication trade show event in
North America. This event was most recently held at the Riverside Convention
Center in Rochester, New
York, on May 9-12, 2011.
Optifab is a bi-annual event
that attracts optical
manufacturing technology
manufacturers from across
the globe, as well as
suppliers and buyers from
the Optics industry who are
interested or involved in
Optical Manufacturing
Equipment & processes,
Optical Components, Optical
Metrology equipment, Optical tools and materials, Optical Coatings, and all facets
of Optical Manufacturing technology.
Optifab was originally launched in 2003 by SPIE & APOMA as the first of its kind
in North America for the Optics Industry. Both interest and participation remain
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