1. Yo u T u b e - G o e s - L o c a l
Thomas F. Kearns BS MA Owner Hot
Advertising
YouTube Revenue Sharing Partner
4 Channels - 767 Videos
1200+ Subscribers
1,036,554 Views (7/7/2012)

2. Top 4 Result s
Text

4. 2nd LARGEST SEARCH ENGI NE
3rd MOST VI SI TED SI TE
MOST VI SI TED SI TE
• YouTube IS OWNED BY GOOGLE
• GOOGLE PRESENTS VIDEO RESULTS IN
ORGANIC SEARCH
• USE YOUR YouTube VIDEO AS A LOCAL
SEARCH RESULT TOOL

5. !! WOW !! ( st at ist ics)
• 4 Billion Views per day on YouTube
• ******600 Million on Mobile ******
60 Hours of Video Uploaded per minute
• 70% from outside the USA

6. Salesf orce
• Salesforce has 3000 videos
14,000 Subscribers
• 8,500,000 Views

7. Do You Believe? Would you Believe?
2500 Videos

8. Ret ail Video St at s 1
• Web Video Viewers are 64% more likely to purchase a
product.
Video conversion is 30% higher.
• 90% of shoppers say they like product videos.
(educate & demonstrate)
Video in email can increase click through by up to 91%.

9. Ret ail Video St at s 2
• Video is now 50% of wireless network traffic. (Smart Phones,
Tablets)
• 59% of Top Executives rather watch video than read text.
(Forbes)
53 X greater chance of appearing on page 1 of Google Organic
Search. (SEO)
• 90% - The % Video will be of all internet traffic in the
future. (-5 years or sooner)

10. SESNY 2011
• 15miles = 80
Search is now more nat ural and
social. ??
• Name, address & phone number.

11. 2 - Books t o Own - FREE
• YouTube Creator’s Playbook
• How to Grow Your Business on
YouTube

12. “ Creat ors Playbook”
• Programming and Production
Publishing and Optimization
• Community and Social Media

13. “ Grow Your Business On YouTube”
• Getting Started with Video
Managing your Videos
• Promoting your Business
Tracking your Success

14. How t o Shoot Video - 1
• Plan... Plan,,, Plan... Planning comes first!
Get a good idea of what you want to say. Write a
script & storyboard it.
• Focus on the viewer, identify their problem - give
them the solution. They need your help.
First 15 seconds must engage the audience - give
them compelling content to watch.

15. How t o Shoot Video - 2
• Buy a tripod (very important with HD Video).
Buy a decent HD camera.
• Buy 3 point lighting and learn how to use it.
Buy a green screen if you want to use the
weatherman effect.
• Buy a good mike!

16. H o lly w o o d o r B u s t ! -
K IS S V id e o
• Give clear specific information.
Make the buying decision easy and open.
• Increase loyalty and recommendation.
• Share on Facebook, Google Places, Twitter, Google+ etc.

17. Edit ing
• Get a decent editing program most come with
instructions on how to use them.
• Watch the product “how to” videos on YouTube.
Use basic editing techniques at first.
• Simple transitions please

18. Yo u r Yo u T u b e
C ha nne l
Start your YouTube Channel

19. Yo u r Yo u T u b e
C ha nne l

20. U p L o a d Yo u r V i d e o &
S EO
http://www. ME.com

21. Google Organic Search Result s

22. G o o g le O r g a n ic S e a r c h
R e s u lt
• Genoa Importing
• Loudonville

23. 998 Views

25. 4,121 Views

26. • Delmar Bootery
• 5,150 Views

27. G o o g le O r g a n ic S e a r c h
- N a t io n a l R e s u lt s

28. 17,537 Views

29. • Email & embedded on the
smAlbany website

30. R e le v a n c e o f
• C l o su r r e il d t e d t o a
Yo e l y V a e o
ma tte r und e r
c o n s id e r a t io n !
H o w c a n y o u h e lp m e ?
• L o c a t io n . . . ! L o c a t io n . . . !
L o c a t io n . . . !

31. The Deal - 1 $ 399. 00+t ax
• 1 :30 second searchable video for your business including:
• Pre-shoot strategy meeting and scripting - 50% payment due.
• 1 hour Available Light or ”Green Screen” shoot* - One person on
camera or V/O.
• 1 hour editing - upload to YouTube - Video SEO - 50% payment
due.
• Immediate Capital District area or travel expenses extra.
• Mutually acceptable scheduling - limited availability.
• *at my studio only ** must be booked by 8/31/2012

32. The Deal - 2 $ 599. 00+ t ax* *
• 2 :30 second videos (1 - project) for your business including:
• Pre-shoot strategy meeting and scripting - 50% payment due.
• 2 hour Available Light or “Green Screen” shoot* - One person on
camera or V/O.
• 2 hour editing - upload to YouTube - Video SEO - 50% payment
due.
• Immediate Capital District area or travel expenses extra.
• Mutually acceptable scheduling - limited availability.
• *at my studio only ** must be booked by

33. Hot Advert ising
435 Loudon Rd, Loudonville
( 518) 434 - 8727
( 518) 434 - 8727
( 518) 434 - 8727
• Thank You Thom F K ns BS
as . ear
MS