Laura Gainor presented to AD2 Milwaukee, an organization dedicated to young professionals in the marketing and advertising fields. Gainor spoke to the young professionals about how to create their online brand identity to develop their personal brand.

1. Creating the “you” – brand identity Laura Gainor // AD2 Milwaukee 2.24.11

2. 2 IF YOU HAD 4 DAYS TO CREATE A COMPELLING VIRTUAL RESUME, WHAT WOULD YOU DO? © 2011 GMR

3. 3 © 2011 GMR Source: http://current.com/shows/infomania/92944228_video-resumes-viral-video-film-school.htm

4. 4 © 2011 GMR About Laura Gainor Career Experience Launch Your Career Creating An Online Presence If You Had Four Days… Questions AGENDA

5. About lauragainor 5 © 2011 GMR Social Media Manager for GMR Marketing Board Member for United Adworkers Connect: www.Twitter.com/LauraGainor LinkedIn: www.LinkedIn.com/in/LauraGainor www.LauraGainor.com GMR Marketing www.GMRMarketing.com www.Twitter.com/GMRMarketing www.Facebook.com/GMRMarketing

6. 6 LAUNCH YOUR CAREER. IT STARTS WITH YOU AND YOUR BRAND. © 2011 GMR

8. Journalism – AdvertisingUnited Adworkers– Creative Intern BVK – Creative Intern Greenspon Advertising – Designer & Account Manager Yodle – Client Services Manager Blue Wheel Photography – Founder, Photographer, Designer, & Social Media Manager Comet Branding – Social Media Strategist GMR Marketing – Social Media Manager

10. Twitter profile

11. Facebook fan page

12. YouTube channel

14. Foursquare

15. SlideShare

17. 11 WHERE DO YOU BEGIN WHEN CREATING YOUR ONLINE PRESENCE? © 2011 GMR

18. 12 © 2011 GMR Build your online presence through these SOCIAL channels SlideShare• LinkedIn • Twitter • Facebook • Blog • Flickr • YouTube/Vimeo Utilize your design skills to create unique, branded social media channels. © 2010 GMR

20. What are the top search results for your name?

21. What content is on those links?

22. Social Media channels give you the opportunity to create your brand online.

23. Top results are typically your social media channels. © 2010 GMR

25. Twitter is one of the best ways to network and meet new people.

26. Utilize Twitter platforms, such as Hootsuite, to follow industry keywords, organizations you’re interested in, and companies. Engage in conversations on these topics.

27. Make it a point each day to engage in a Twitter conversation with someone other than posting information.

28. Expand your network. Find/Follow people of interest to you. © 2010 GMR

30. Spend 10 minutes each day browsing blogs, such as Mashable and TechCrunch.

31. Use Twitter to see what your network is talking about.

32. Play. It’s very important to not be hesitant on experimenting with new social media tools. © 2010 GMR

33. 16 © 2011 GMR Concept 1: BLOG: Today, it’s a must to have a personal website/blog. Your blog plays as the social hub where all of your content lives and all your social channels lead back to. Share industry knowledge, work portfolio, and engage with your community through online polls, questions, etc.

34. 17 © 2011 GMR Concept 1: FACEBOOK: Create a fan page for your personal portfolio or business Facebook fan pages can serve as your professional blog platform to share industry thoughts, showcase your interior design portfolio and promote your work. By choosing your page’s vanity URL, you will build SEO for your name and business. Choose a name wisely, since you’re unable to change your vanity URL.

35. 18 © 2011 GMR Concept 1: CASE STUDIES TWITTER: Choose a Twitter handle wisely Promote your Facebook fan page / blog Share industry thoughts and engage with other professionals/students Talk about what you love…but don’t get too personal by sharing your every move What not to do on Twitter: Don’t be a salesperson – people will unfollow you quickly

36. 19 © 2011 GMR LINKEDIN: How to make yourself stand out Share content from your professional website/blog and Facebook fan page Utilize various applications to showcase your work. Ex. SlideShare & Wordpress Connect with professionals and students you network with, in-person or online Follow companies you are interested in, to stay up-to-date on recent news

37. 20 © 2011 GMR Concept 1: CASE STUDIES FLICKR: How to make yourself stand out Photo portfolio of your work, passions, or virtual resume – tag photos with appropriate keywords Create “sets” of images to organize different categories of work What not to do on Flickr: Mix images of professional and too personal. Don’t use Flickr like you would your personal Facebook profile

38. 21 © 2011 GMR Concept 1: CASE STUDIES YOUTUBE/VIMEO: How to make yourself stand out Use your video channel as a space to share your genuine thoughts about marketing and advertising Create video portfolios of some of your recent work: students and professionals What not to do on video: Don’t be fake. Be yourself and showcase your personality and talents.

39. 22 © 2011 GMR Concept 1: CASE STUDIES SLIDESHARE: Showcase school projects and design portfolios Use as a tool to share your school presentations or professional portfolio online Build SEO for your name and portfolio Embed the SlideShare presentations into your LinkedIn profile through the app Create a virtual resume to demonstrate your qualifications

40. 23 IF YOU HAD 4 DAYS… © 2011 GMR …to create a compelling virtual resume, what would you do? How would you display your portfolio? How would you ensure you weren’t just another paper resume in the 100+ stack of applications? How are you going to utilize your design skills to demonstrate your skills?

41. 24 Paper resume vs. Virtual resume © 2010 GMR

43. Keep your resume and photo portfolio updated.

44. Let employers find you. Post ongoing content across all your social media channels.

46. 27 NOW TIME FOR THE CHALLENGE © 2011 GMR Whether you’re a job seeker or a career professional, you need to prove to me why you think I should hire you for a make-believe campaign we are launching. You have 4 days to complete it. Send me your resume and I will choose the top three (3) submissions to feature on my blog. DUE DATE: Tuesday, March 1, 2011 Apply to: laura.gainor@gmail.com

47. 28 Thank you! - Q&a © 2011 GMR Laura Gainor lgainor@GMRMarketing.com Twitter: @LauraGainor GMR Marketing: @GMRMarketing www.LinkedIn.com/in/LauraGainor www.LauraGainor.com www.GMRMarketing.com