LTEC 4121 - Technical Presentation Skills Chapter 2 PowerPoint

1. Chapter 2:
Know Your Audience
LTEC 4121
Technical Presentation Skills

2. Chapter Objectives
Develop a profile of your audience
Determine the number of participants attending your
presentation
Determine why individuals are attending your
presentation
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 2

3. Murphy’s Presentation
Law #3
“Failure to analyze your
audience will
guarantee a room full of
people who don’t
know what you are
talking about.”
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 3

4. Audience Profile
1. What is the experience and educational
background?
2. What is the gender or cultural mix?
3. What is the average?
4. What are the job-related responsibilities?
5. Can any members serve as special resources?
6. Are there any topics to avoid?
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Presentation Skills; Chapter 2: Know Your Audience 4

5. Number of Participants
• Affects the comfort level of trainer and audience
•May alter the type of media used in the
presentation
• Think about your intended audience. Generally,
the number of questions and interactions
decrease as the audience increases in size.
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Presentation Skills; Chapter 2: Know Your Audience 5

6. LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 6

7. Presentation Participant Motivation
Why are individuals attending your
presentation?
Possibilities may include:
They are required to attend;
they want to be there;
they were singled out;
and countless others!
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 7

8. Dealing with Audience Motivations
•Main task is to get message across.
•Establish a positive perception of the
presentation.
•Never underestimate your audience!
•Introduction of yourself and presentation
is critical in establishing the positive
perception.
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Presentation Skills; Chapter 2: Know Your Audience 8

9. How do I, the trainer, find out “why” the
individuals are attending the presentation?
• Ask friends, colleagues, associates, and the
coordinator of the presentation.
• If you cannot gain input through the above
sources you may perform a quick audience
assessment at the beginning of the
presentation.
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Presentation Skills; Chapter 2: Know Your Audience 9

10. Chapter Review
•Analyze your audience to determine:
experience, education, gender, age, and job-related
responsibilities
If there are individuals with special needs
If there are any topics to avoid
If there are any members who can serve as
special resources
•Determine the number of participants
•Determine “why” individuals are attending
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 10

11. Helpful Video Resources to
GET KNOW YOUR AUDIENCE
Know Your Audience by David Hyner
8 Essential Questions to Answer About
Your Audience by Carl Kwan
Why Should They Care by Carl Kwan
Consequences by Carl Kwan
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 11

12. Chapter 2: The End
To Complete for Module 2:
• Discussion # 2
• Assignment #3, #4, #5, #6
and #7
NOTE: Have you decided HOW to record your final video
presentations? Equipment needed? Who you will collaborate
with for this?
LTEC 4121/ATTD 5121: Developing Effective
Presentation Skills; Chapter 2: Know Your Audience 12