Guidelines for the development of digital content, technical components that will enable the achievement of digital visibility including in tablet and mobile environments. Collectively, these techniques are often known as SEO (search engine optimization), although we at SapientNitro prefer the term “finding engine visibility” because the techniques detailed in this document will enhance visibility not only in the traditional search engines like Google and Yahoo/Bing, but also the evolving finding engines found on community websites like Facebook and Yelp and on devices like Siri on the iPhone. However, for clarity’s sake, in this document we will use the commonly accepted term – SEO.