Georgetown University MPS-PR/CC Bright Beginnings Inc. Fundraising Campaign

1. Bright
Beginnings.
Bright
Futures.
Laura
E.
Wilson

2. Effec6ve.
Doable.
Fun.

4. 18%
46%
8%

5. $283,286

6. “Americans
plan
to
increase
their
giving
in
2011
for
the
first
6me
since
the
recession
began
in
2007.”
Wilson
Research
Strategies

7. Strategy!
Learn.
Cul6vate.
Ask.
Appreciate.
Refer.

8.
Turn
strangers
into
friends.
Turn
friends
into
donors.
And
then…do
the
most
important
job:
Turn
donors
into
fundraisers.
-­‐Seth
Godin

9. It’s
all
about
RELATIONSHIPS.

10. KNOW
THY
DONOR

11. Over
30
donors
per
zip
code
20-­‐29
donors
per
zip
code
10-­‐19
donors
per
zip
code

12. Elizabeth
Affluent
working
women
with
sophis6cated
tastes,
very
ac6ve
lifestyles
and
good
inves6ng
habits.
Demographics:
Median
Age:
42
Median
Income:
$174,000
Educa6on:
college
and
above
Lifestyle/Interests:
• community/civic
ac6vi6es
• donate
to
charitable
causes
• current
affairs
and
poli6cs
• avid
book
reading
• running/jogging
• self-­‐improvement

13. Bill
&
Nancy
Dual-­‐income,
older
couples
who
use
their
discre6onary
incomes
to
enjoy
all
aspects
of
the
good
life.
Demographics:
Median
Age:
61
Median
Income:
$144,000
Educa6on:
college
and
above
Lifestyle/Interests:
• community/civic
ac6vi6es
• donate
to
charitable
causes
• current
affairs
and
poli6cs
• travel
• grandchildren
• na6on’s
heritage

14. Dennis
Aida
Magarace
Janet
Henry
Richard
Kathryn
Jessica
Naomi
J.
Carol
Ann
Sandra
Maura
and
Daniel
Marie
Helen
Teddi
Jill
Richard
Tom
and
Barbara
Brooke
John
and
Connie
AmySteven
ScoH
Lisa
Eric
Isabella
Cynthia
Hani
and
Rosie
George
Joan
Nicholas
Raj
Nancy
Gary
Bill
and
Lydia
Marion
Saralee
Christopher
Beverly
Cody
Charles
and
Kristen
Joseph
and
Peggy
Carol
Sampaguita
Leonard
Christy
Chander
Joni
Elizabeth
Beth
Aaron
Cellerino
Travis
Tffany
Kathryn
Juanita
John
William
Carolyn
Chevella
Jason
L.
ChrisPne
Shirley
Talbert
Sarah
Beverly
Liz
Colleen
Caroline
William
Paul
Ethan
Belinda
Leigh
David
Lauralyn
Meredith
Sam
Ellen
Mark
Alan
BrigeHe
and
Tom
Berry
Kathleen
Wendy
Gilda
Helen
Lauren
Mickie
Morton
David
Joan
Muni
Nadir
and
Nancy
Peter
J.
and
Kay
Arlene
Robert
and
Alice
Rosanne
Barbara
Rose-­‐Marie
Terence
Kathleen
Samuel
Judith
Carol
Diana
Faith
Judith
Nadina
Sean
and
Eva
Melinda
Anne
Roberta
Tamara
James
Michael
Amber
Eric
Janine
Carol
Bridgid
Jessica
Krisen
Betsy
Erica
Maureen
Carolyn
Jenifer
Laura
AntoineHe
Ronnie
Amy
Rosa
Judith
Seth
Craig
Clara
Hezekiah
Suwanna
BreH
Jessica
Cornelia
Jana
Simone
Goring
William
Mae
and
Tracy
Roselyn
and
Charles
Anne
Leslie
Robyn
Benjamin
Martha
David
Jeffrey
David
and
Carolyn
Colleen
D.
and
Warren
R.
Elyse
Michael
William
and
Sari
Margaret
Carmelita
Charles
Mia
Win
Mark
Susan
Margaret
S.
Decker
Mary
Stan
Marge
Marjorie
Leslie
Jeanne
Sally
Alison
George
Pamela
Sheila
Gabriel
Jane
Judith
Kaili
Maureen
and
Nabil
Toni
Anne
Chris
Dolores
Helen
Mark
Roxane
Mikhail
Michelle
Mary
Patriciaer
and
Mary
Joanna
Mamy
Kaye
Helen
SaPra
Barbara
Patricia
Tamara
Luna
Barbara
Tamara
Priscilla
Alponzo
Hayes
Vincent
John
The
Stacey
Omega
C.
Logan
Willie
Joan
Kathy
Indira
Eric
and
Melanie
Beverly
Robert
Lisa
Bernadine
Anne
Pedramin
Monica
Theresa
Holly
Rachel
Carol
Viviane
Gina
Mahta
Lynne
Gail
Courtney
ChrisPan
Lisa
Hank
Sybil
Donna
Mitchel
Howard
Kevin
John
John
Kent
Lilla
Margaret
Helen
Michele
Joyce
Sunny
Patricia
Patricia
Dierdre
Kristal
Ruby
Bobi
Michael
Mohammad
N.
and
JeaneHe
Marc
and
Tracy
Yvonne
Floyd
Kathy
Shomari
Debra
Debra
Theresa
Shirley
Lisa
Andrea
Leroy
and
Dorothy
James
Thomas
BeHy
Michael
Alan
Kathy
Gloria
Steve
Erin
Charmaine
Fran
Shaune
Kimberly
Karen
Virgenia
Terry
Eileen
J.W.
Virginia
Michele
Charles
Chris
Jean
Rosalyn
Deborah
John
and
Lurana
Mary
Allen
Steven
Kenneth
Steven
Ricardo
and
ChrisP
Alice
and
David
Paul
and
Kimberly
Robert
Susan
Anne
Anne
Hsiao-­‐Pai
Mark
Patricia
Howard
Jack
Molly
Roseanna
Suzzi
Joan
Greg
and
Liz
Jen
Anne
Thomas
Cathy
Douglas
Lynn
Marybeth
Barbara
Fredrick
Kimberly
Margaret
Susan
Susan
Nancy
Cecile
Jorge
John
Sandra
Adrienne
Elizabeth
James
Steven
Sindy
Wilma
and
Clyde
Ava
John
Kateri
Margaret
Nicole
Charles
Mike
H.
Darren
&
Mary
Pat
Juliet
Ned
Shaw
and
John
Blossom
Leroy
Johari
Janene
Robert
Tallulah
Steven
and
Suzanne
Michele
David
Abrielle
Debra
Paul
Laurel
Larissa
Eileen
Jennifer
Virginia
Anne
Sheila
L.
M.
William
and
Regina
Richard
and
Carolyn
Sue
ScoH
Joan
Chris
Kathleen
Andrea
Barbara
Mary
Christopher
Paula
Seth
Christopher
Noreene
Stefano
Deborah
Leslie
Donna
and
William
Francis
Rosemary
James
Carol
Donald
E.
and
Patricia
C.
Willie
Marshall
Sharon
Kevin
Katrina
George
Paul
and
Mary
Dale
Susan
Shannon
Peter
MaHhew
and
Vickie
Jody
Richard
Frederick
Shayla
and
Rob
Pamela
Christy
Jamie
Denise
Mary
Ann
Patrick
Chris
Jonathan
1,024
Darcy
Ranvir
C.
Jean
Janet
Theodore
and
Susan
B.
Robert
and
Deanna
Catherine
Catherine
Ruth
AusPn
David
Geoffrey
and
Patricia
Frederick
and
Cinnamon
Edward
Eileen
Alison
Valerie
Shawna
Diane
Carolyn
Michael
Ann
John
Donna
Sharan
Cynthia
Beth
C.M.
Thomas
Stephen
Marda
Julie
ChrisPan
Kristen
Maryann
Cynthia
ChrisPne
Juith
Allison
Stephanie
Sean
Sarah
Jane
Susan
Neill
Elizabeth
Derek
and
Karen
Patricia
William
Douglas
Paula
Paula
Jordan
Nancy
Michele
Robert
Steven
Amy
Angela
Rosalind
Wendy
Marlin
Frank
and
Denise
Vogt
Hong
Julie
Lisa
Crystal
Jennifer
Charles
Renee
Judith
Mark
and
Carol
Sally
and
Sean
Shari
Diana
Patricia
Eugene
and
Laura
Mala
Teresa
ScoH
James
Erin
Monica
Gerard
Mark
Andre
Douglas
Cassandra
and
Henry
Karen
Timothy
Bernice
Carol
Leonidas
Louis
Douglas
Elizabeth
John
Eliza
Stephen
Malclm
and
Marjorie
M.
Joan
Thomas
Irv
Kathryn
Jessica
Jonathan
and
Suzy
Lorraine
Rachel
Joan
Bruce
Catherine
Micah
Catherine
Joseph
Eileen
Chip
and
Jenny
Randi
Sarah
Maggie
Abigail
Carol
and
Grahame
Mary
Stephan
and
Tanya
Stephen
Claire
KaPe
Alex
Shari
Mark
Taunya
BeHy
Elinor
Brandy
Wanda
Sheila
J.
Byrne
and
Pamela
Nabeeha
GerPe
Pamela
R.
and
William
J.
Kelley
Alan
M.
and
Debra
M.
Franklin
Steven
and
Ann
Janet
Deborah
Claudius
&
Diedre
Elizabeth
Mary
George
George
Amaya
Jonathan
Janice
Sheila
Deborah
John
Jocelyn
Thoas
Lawrence
Lynn
Adele
Frank
Elaine
Erin
Philip
and
Madeleine
Aparna
Bernard
Lisa
Eric
Mark
Aaron
BriH
Michael
Katherine
MaHhew
Gene
Helen
Todd
Ari
Roger
Robert
Elaine
Katherine
Bevin
Peter
David
Amanda
Erin
Eddie
John
and
Laura
Emma
Roberta
Dixon
Fannie
Sharon
Delores
Vince
Rosa
Dolores
Evelyn
Henry
Peter
Vanssa
Allen
Anne
MaH
Paul
Robin
Megan
Roxanne
and
Kris
Peter
Rosemary
Ann
Chip
Marie
John
Kit
Daniel
Joann
Shaunia
Wallace
Lynne
Doris
Wanda
W.Q.
Stephanie
Leon
Robert
and
Diana
Rozanne
Peter
Jack
Sara
Karin
Karin
Arminta
Robyn
Anthony
Mary
Anne
Kim
Theresa
BeneH
Bob
Mark
Annabelle
Carol
Ruth
Ruth
ChrisPne
Andrew
Peter
Barbara
Amy
CurPs
Lee
Danie
Lon
Philip
Saniya
John
Amy
Larry
Roemer
and
Selby
Sashia
Ellen
Amy
Deborah
John
Hedrick
Towanda
Wilbour
and
Ann
Kelly
Joseph
and
Colleen
Richard
Edward
and
Judy
James
Carnice
Paul
Ray
Richard
and
KaPe
Mary
Ellen
Robert
and
Susan
Shawn
Rene
Mary
Michael
Phyllis
Michael
James
ScoH
Jon
Anne
Frederick
and
Jennifer
Joel
John
Molly
and
Kevin
Sheridan
Jeremy
and
Tamara
Roger
Roger
and
Anastasia
Elizabeth
Nancy
Molly
Thomas
Terri
Jennifer
Merrie
Alison
Edward
Carol
Tony
Ann
and
Donald
David
Laura
Sallie
Robert
Tammy
Roslyn
Helen
Nancy
G.
A.
M.
Henry
Diane
and
Richard
Allen
Rachel
JeaneHe
Maryann
Susan
Nancy
Susan
Jerome
and
June
Heather
Robin
Nancy
Liz
Suzanne
Laurie
Kay
Elizabeth
Patricia
Robert
Judith
Donald
Micele
Charles
Ellen
Arthur
Patricia
Rachel
Ronald
and
Maria
Stefan
Marla
ScoH
Michael
Cynthia
Robert
Thomas
Shirley
Melvin
Jefferey
Thomas
Bruce
Lisa
Jon
Dr.
and
Mrs.
Kenneth
David
Patricia
Libby
Walter
Barbara
Jane
Mark
and
Carol
Sumon
Cissel
GoH
Jerry
Jeff
Sam
and
Sally
Margaret
Rebecca
James
and
Carolynn
Louise
Bruce
and
Elizabeth
Mary
Elizabeth
Johnson
Pamela
Robert
Patrick
and
Claudia
Charles
and
Danielle
Janie
Cynthia
Caroline
Joel
and
Amy
Linda
Jennifer
Amelia
Alvin
James
Eric
Paul
and
Ann
Maria
David
Clark
Patsy
Reginald
Chris
and
Ann
Betsy
HarrieH
Essence
Jason
and
Trish
Elizabeth
John
Marilyn
Constance
Susan
and
Jamie
Kate
Waldy
Lenore
and
Rafe
Susan
Larry
Juan
Eric
and
Katharine
Barbara
David
and
Lisa
Karen
and
Stephen
Lewis
and
Fran
Kelley
Frank
Philippe
Jeanne
Joan
Tawara
Virginia
ArPs
Ferne
Robert
Thomas
and
Karren
Julia
Kate
Susan
Richard
and
Susan
Malcolm
Heather
Randall
Rose
MaH
Gene
and
Carole
Susan
and
Frank
Joan
Mary
James
Albert
and
Annie
Don
and
Linda
Elizabeth
MichaelC.
Jacob
Vincent
and
Chloe
James
and
Andrea
John
Caroline
Allan
and
Susan
Catherine
Karen
Richard
and
Katherine
Margaret
Moore
Jeanna
Betsy
Irving
Lenore
Stephanie
Nikol
John
William
and
Kathey
Frida
Dorothy
Polly
Sanda
Richard
and
Joanne
Gladys
Joseph
James
and
Eilene
Alexandra
Kenneth
Daniel
Thomas
Mike
and
Jackie
Kimberly
Mitchell
and
Renee
Valerie
Daniel
and
Margaret
Joan
Nancy
Lance
Joseph
Alissa
Catherine
Catherine
Mark
and
Carol
James
Barbara
Elizabeth
Laurie
William
and
George
Ann
Shawnteven
Elizabeth
Cheryl
Peter
Deborah
Lorie
Joan
Daniel
and
April
Faye
and
Al
Susan
Adele
Dino
Michael
Henry
and
Karen
Tom
Susan
Daniel
Hyman
Lois
Barbara
Karen
Laurel
Gregory
and
Andrea
MargheriHa
Ken
and
Roz
Eric
Stephanie
Bill
Stefano
and
Susan
Howard
and
Ruth
Donald
Anna
Stacey
Sallie
Edward
and
Betsy
Stacey
Bobby
and
Fran
Betsy
Mimi
Maureen
Katharine
Rita
and
Richard
Robert
and
Cynthia
Nancy
James
and
Mary
Peter
and
Linda
Richard
and
Martha
Joseph
Judy
&
Kevin
Sara
Tim
and
Julia
David
Stacey
Diane
Julee
Stanley
and
Virginia
Leslie
Mary
Susan
and
Stephen
Barbara
Claudia
William
and
Linda
Robert
Nancy
James
Arthur
David
and
Jean
Ann
Janet
and
David
William
and
Sally
Ruth
Colleen
Elizabeth
Teresa
Will
and
Margie
Carol
Michael
Morton
Lee
Maria
Sally
MarPe
Bill
and
Nancy

15. R
F
M
Recency
Frequency
Monetary
Value
2011
-­‐
5
Points
10+
dona6ons
-­‐
5
Points
$5000
+
-­‐
5
Points
2010
-­‐
4
Points
6-­‐9
dona6ons
-­‐
4
Points
$1000
-­‐
$4999
–
4
Pts
2009
-­‐
3
Points
3-­‐5
dona6ons
-­‐
3
Points
$500
-­‐
$999
-­‐
3
Points
2008
-­‐2
Points
2
dona6ons
-­‐
2
Points
$100
-­‐
$499
-­‐
2
Points
2007
or
earlier-­‐
1
Point
1
dona6on
-­‐
1
Point
$0
-­‐
$99
-­‐
1
Point

16. Hikng
the
Mark
Inner
Circle
Dedicated
Donors
Supporters

17. • Powerful
mission
• Accredited
program
• Dedicated,
passionate
staff
• Compelling
stories
• Adorable
children
• Network
• Photographs
• Structure
CORE
COMPETENCIES.

18. Donor
Jumpstart
Campaign:
“A Piece of a
Bright Beginning”

19. Inner
Circle
Luncheon

20. Refer-­‐A-­‐Friend
Open
House

21. Give
them
one
more
reason…

22. Katrina, Colleen, Laura, Leigh &
Christine!