2. Target Audience
My target audience is a younger demographic, aged
between 16-25. This is because they are often looking
for the newest trends in music and fashion, therefore
my magazine about new and upcoming artists will be
suitable for them and they will find it more interesting.
Also I have priced the magazine quite low so it appeals
to teenagers more as they often have low paying jobs
whilst still in education. This means they will be able to
afford the magazine every month and more copies will
be sold. My poll results have also helped me establish
what people of this age would like to see in the
magazine, therefore I can make sure it meets their
expectations.

3. Ideal Audience
My ideal audience would be 16-25 year olds as
younger people are often more willing to look at
new magazines. Also they will spread the news of
the magazine quickly which will increase its
profile. I would like it to appeal to both male and
female is this will keep the magazine balanced
and makes the audience range wider. Younger
people will still be in education or may have just
started a job, which means they are always
around other people, meaning the magazine will
gain a lot of publicity and will become popular
with people of the same age very quickly.

4. Poll results
I created a poll on my blog for other people who are in the age bracket to
complete. This has given me a better idea of what they expect to see in
the magazine and what they are willing to pay money for. The results are
as follows…
Do you subscribe to music magazines?
Yes- 15%
No- 85%
This lets me know that the majority of my target audience will probably not subscribe
to the magazine, therefore I should maybe think about offering a better price for a
subscription so it becomes more desirable, or promote it more on the website or within
the magazine to make the readers more interested in getting one.
Where do you read magazines?
Home- 85%
Train- 15%
Bus- 0%
Other- 0%
This informs me that people like to read them in the comfort of their own home, as
suppose to out and about. Therefore having a website may be useful to my audience as
they can visit it in their own time and look at specific information.

5. Do you have an app for a music magazine?
Yes- 29%
No- 71%
The younger demographic do not seem to be as keen on the use of apps for the
magazine and like the classic paper copies. This sometimes can be because you can
keep it forever. However apps are also more convenient. I think promoting the apps
more would be a good idea and would inspire my readers to purchase it.
How often do you buy music magazines?
Daily- 0%
Fortnightly-16%
Monthly- 42%
Never- 42%
This result is surprising, as almost half of my answers are never. This highlights that
some people are no longer interested in music magazines and this could be for various
reasons such as price, or new technology that’s now available. This gives me an idea of
how I need to market the magazine and how to advertise to make sure I appeal to as
many people as possible.

6. Are reviews important to you in a magazine?
Yes- 85%
No- 15%
I now know that I must include reviews in my magazine to make it successful and
up to date with magazines already in the market. The poll shows that the majority
think this is a vital piece of a magazine and therefore there is no doubt that I will
include reviews in mine.
Do you go on magazine websites?
No- 37%
Yes- 13%
Sometimes- 50%
The majority of people either regularly use the magazine sites or have atleast
visited one. This reveals that they know the websites exist, they just may not
always remember due to poor advertising. I am going to make my website a key
part of the magazine and include various links in the magazine to the website
where the reader can find more information.

7. What attracts you to a magazine the most?
cover image- 72%
Colours- 0%
sell-line- 14%
Information- 14%
The cover image is the main response in the poll and this means I must make sure I
think carefully about who I want to model for the cover and what they will be
wearing, type of shot etc. This is vital as it fills the whole page and has to catch the
readers eye straight away, otherwise it will blend in and not be noticed. The sell
lines and information are also considered important so I will make sure they
coincide with the cover image and they all link together.
How do you buy your music?
CD’S- 57%
Illegal downloads- 28%
Legal downloads – 14%
CD’s are still how the majority buy their music which is useful to know, as I can
then mention new album releases in the magazine and provide the reader with
websites on where they can pre-order them. This relates to the content of my
magazine and I can make sure I include info on both downloads and CD’s.

8. Which social network site do you mostly use?
Facebook- 100%
Twitter- 0%
Google plus- 0%
Myspace- 0%
The clear winner in this poll is Facebook, which suggests that this is the main site to
advertise on and the best way to find new readers. However I will still make sure I
use a variety of social networks as this will attract a variety of audiences and new
people.
What genre of music do you listen to?
RnB- 14%
Rock- 14%
Indie- 28%
Pop- 28%
Other- 1%
As there are numerous different music genres, I cant cover them all in one
magazine. However from my results, I have decided to put Indie and Rock together
to create a new style magazine which will incorporate the two. I think there is a
large gap in the market for this and this means it has more chance in being
successful.