Laurameroni Design’s complete catalogue “Be different be unique” (2012) in English. Here you can find furniture in the true tradition of the made in Italy quality; Laurameroni’s products are in fact realized in high quality materials, are highly recognizable and tailored-made, characterized by a perfect balance between art, design and architecture. Il catalogo completo di Laurameroni Design “Be different be unique” (2012) in inglese. Qui si possono trovare mobili secondo la vera tradizione made in Italy di qualità, prodotti in materiali pregiati, dalla forte riconoscibilità e su misura per il cliente: arredi che mantengano un perfetto equilibrio tra arte, design e architettura. Laurameroni website: http://www.laurameroni.com

1. BEDIF
FEREN
TBEUN
IQUE.

3. The ability of craftsmen
from the Brianza
area has fascinated
me from a young
age. Over time, this
craftsmanship has
evolved and developed
into industrial
production. I wanted
to invite the architects
to rediscover and
exploit the unique
skills of our master
craftsmen. To create
products, using the
most sophisticated
equipment and the finest
materials, designed
for ambitious and
refined people looking
for products in
which differentiation
BEDIFFERENTBEUNIQUE. and uniqueness prevail.
Laura Meroni

4. “SURFACE DESIGN”
04 05

5. REINVENTING
MATERIAL SURFACES:
“SURFACE DESIGN”
IS A TERM COINED
BY THE MAGAZINE
“INTERNI”
TO IDENTIFY
LAURAMERONI’S
PRODUCTS.
06 07

6. IDENTIFIABILITY
08 09

7. STRONG IDENTIFIABILITY:
AN ADDED VALUE
SETTING LAURAMERONI’S
PRODUCTS APART FROM
THE MULTITUDE OF
standardized PROPOSALS
FOR WHICH THE PRICE
INDICATED IS NOT
ALWAYS ACKNOWLEDGED
AS THE TRUE VALUE.
10 11

8. ARTISTIC MANUAL SKILL
12 13

9. THE TRUE
MADE IN ITALY
TRADITION:
PRODUCTS
IN WHICH
UNIQUENESS
AND ORIGINALITY
PREVAIL.
14 15

10. QUALITY YOU CAN “FEEL” IT
16 17

11. LAURAMERONI’S
TACTILE DESIGN:
IMMEDIATELY
THE CUSTOMER
FEELS THE QUALITY.
18 19

12. FINE MATERIALS
20 21

13. THE ADDED VALUE OF
LAURAMERONI? ONLY
THE FINEST MATERIALS:
ROSEWOOD, TEAK,
WALNUT... BRASS, COPPER,
POLISHED STEEL, FULL
GRAIN LEATHER DYED
IN BARRELS, SOLID
WOOD, BLOCKBOARD,
MULTILAYER, THICK VENEERS.
22 23

14. 24 25

15. “EXTRAORDINARY”
26 27

16. LAURAMERONI DESIGN
COLLECTION IS AN
INNOVATIVE COMPANY THAT
HAS DEVELOPED ITS PRECISE
PHYSIOGNOMY IN THE
CROWDED WORLD OF DESIGN
BY PROPOSING SOLUTIONS
INTENDED FOR PEOPLE
LOOKING FOR FURNISHINGS
WITH A STRONG PERSONALITY,
ABLE TO MAINTAIN A PERFECT
BALANCE BETWEEN ART,
DESIGN AND ARCHITECTURE.
28 29

17. MADE TO MEASURE FURNITURE
AND DESIGNS
30 31

18. LAURAMERONI CREATES
MADE TO MEASURE
FURNITURE AND DESIGNS
IN ACCORDance with
customers needs
WHILST STAYING TRUE TO
THE ORIGINAL DESIGN.
A SERVICE THAT MAKES
THE PRODUCT UNIQUE:
THE DIFFERENCE
BETWEEN ATELIER
AND PRET A PORTER.
32 33

19. 34 35

20. “BE DIFFERENT BE UNIQUE”
36 37

21. LAURAMERONI
DESIGNS GIVE
AN IDEA OF HOW
THE COMPANY’S
PRODUCTS CAN
BE USED TO MEET
THE NEEDS OF
THOSE SEARCHING
FOR FURNISHINGS
IN WHICH
UNIQUENESS AND
ORIGINALITY PREVAIL.
38 39

22. DESIGNERS Art Direction:
BARTOLI DESIGN
Photo: Chimenti Franco
Datrino Elena
StudioUno
Vismara Linda
LEONE & MAZZARRI Repro: CD Cromo
Print: La Grafica snc
ITALO LUPI
DIEGO MARIA PIOVESAN
PAOLO RIZZATTO
SOTTSASS ASSOCIATI
“INTARSIA” COLLECTION ARTISTS
FERNANDO BORDONI
HSIAO CHIN
FERNANDO DE FILIPPI
LUCIO DEL PEZZO
EDOARDO FRANCESCHINI
ROMEO GIGLI
BRUNO GREGORI
ROBERT E TRIX HAUSSMANN
EMILIO ISGRÒ
AOI HUBERT KONO LAURAMERONI MILANO
BRUNO LONGONI Spazio Permanente
Via Durini 19
MARCELLO MORANDINI 3° piano
20121 Milano
UGO NESPOLO T ++39 02 39680085
ALDO ROSSI
LAURAMERONI
è un marchio Next S.r.l.
22060 Arosio (Como)
ETTORE SOTTSASS Via Nuova Valassina
T ++39 031 761450
EMILIO TADINI F ++39 031 763311
info@laurameroni.com
JORNIT TORNQUIST www.laurameroni.com