Moving forward with social media: How different publics can use it to their benefit

1. MOVING FORWARD WITH SOCIAL
MEDIA: HOW DIFFERENT
PUBLICS CAN USE IT TO THEIR
BENEFIT

2. How do companies Are these sites
and consumers use changing the way we
these Social Media interact face to face?
sites?
What are the
advantages and Are consumers and
disadvantages of businesses doing the
each site in same things with
perspective of a social media?
Business? A
consumer?

3. Faceboo

4. HOW BUSINESSES ARE USING FACEBOOK
• Marketing
• Recruiting
• Screening tool
• Brand awareness
• New product feedback
• Relationship building

5. HOW CONSUMERS ARE USING FACEBOOK
• Marketing (Themselves)
• Recruiting (Friending People)
• Screening tool (Facebook Stalking)
• Brand awareness (Posting pictures)
• New product feedback (The “Like”
Button)
• Relationship Building (writing and
posting on timelines)

6. IN THE LONG RUN… BUSINESSES
ARE USING FACEBOOK THE SAME
WAYS CONSUMERS ARE…AND
IT’S WORKING.

7. USING FACEBOOK FOR BUSINESSES
ADVANTAGES DISADVANTAGES
• Specific Marketing • You don’t own the
Plan information
• Great for local • Takes a long time to find
businesses interested parties
• Advertising • Time consuming
• Targeted Traffic • Negative comments
• Easy way to • Spam and scams
communicate • Subscriptions
• Continuous online
buzz
• Emotional connectivity

8. FACEBOOK FOR CONSUMERS
ADVANTAGES DISADVANTAGES
• Instant • Less personal
• Connect with people relationships
you may not see every • Time consuming
day • Relationship overload
• Connect with brands (Dunbars #)
and businesses • “Private” data is shared
• Free communication with applications
• Meet people with
similar interests

9. The reason why Dunbar’s
number is so right.

10. USING FACEBOOK FOR RECRUITING
Isn’t this what LinkedIn is for?
Reasons:
• Age demographic of those that use Facebook
• Social media job increase… can users really use social
media?
• Push to use Facebook fan pages to post jobs
• Are they a good fit for the company?
• Will they make the company look bad?
• Screening tool before employers even look at resumes

11. REASONS EMPLOYERS USE FACEBOOK OVER
LINKEDIN FOR RECRUITING
1. It’s more engaging.
2. Facebook is where the action is
3. It’s free.
4. It’s a bigger network.
5. It’s more open.
6. The Like button.
7. It’s better for branding.

12. HOW FAR IS TOO FAR? SHOULD EMPLOYERS BASES WHO THEY HIRE
OFF OF PERSONAL FACEBOOK ACCOUNTS?
No password no paycheck
• Laws and regulations recently passed
Misinterpretation of information
• Difference between personal life and work life
Only if it proves criminal activity
• What does this mean for college students posting pictures of
underage drinking?
Bottom line… if you don't want someone to see it; don't post
it.

13. "the largest and
most powerful
business
focused social
media network"
-Debra Forman

14. LINKEDIN VS. FACEBOOK
(TWO VERY DIFFERENT COMPANIES)
LINKEDIN FACEBOOK
• professional social network that • a true social platform
focuses on job seekers and
recruitment
• social platform designed to
allow people to share and
• website is designed as an communicate with one another
information rich system; not a
photo and personal sharing
• many professionals find
facebook a bit frightening
system like other social media
tools • facebook is more of a platform,
• linkedin's business value is
not so much an application
driven by its ability to grow, • mixing professional and
monetize, and expand the personal networks can be very
professional network tricky
• much more of a corporate and • facebook is more of a friendly
business related tool community, focused around
sharing photos, keep in contact
with friends/family etc.

15. LINKEDIN IS STRONGER THAN FACEBOOK: 3 REASON
WHY
1. BUSINESSES FLOURISH
a. linkedin and facebook are both great places for businesses and
consumers to share content, but the type of content they share is
completely different
i. Facebook
1. content from justin beiber to cats to businesses (important
business content may get lost in all this clutter)
ii. Linkedin
1. content largely related to marketing and business and has a
higher chance of being seen, great platform for businesses to
share ideas and distribute similar content
2. B2B AND LEAD GENERATION
a. Not only is linkedin great for businesses and their content, it has a very
competitive percentages with facebook and twitter when it comes to B2B
and lead generation
3. "LIKES HAVE MORE WEIGHT"
a. on linkedin, users are very careful about what they post, who they link to,
and what they link/comment/share on
b. linkedin is a site where people are judged for who they are career wise so
if people like/comment/share something of yours, that "like" holds much
greater value than it would on facebook and twitter, where likes/retweets
happen every second

16. ABOUT LINKEDIN
ACCORDING TO LINKEDIN'S CHIEF
EXECUTIVE THERE ARE 3 MAIN
OBJECTIVES CONNECTIONS
• Be the • similar to friends
professional on
profile of record facebook, linkedi
• ensure that users n allows you to
are connected to have
essential sources connections
of professional which usually is
insights a list of business
contacts, employ
• work wherever
ers, employees, f
members work
riends etc.

17. HOW BUSINESSES ARE USING LINKEDIN
LINKEDIN COMPANY PAGES COMPANY PAGE'S FOR A BUSINESS-->
• It’s a centralized location where • GIves the company or business
millions of LinkedIn members the opportunity to:
can go to stay in the loop on o tell your
company news, products and company/businesses story
services, business opportunities o highlight your products
and job openings and services
o engage with followers
o share career opportunities
o drive word of mouth at
scale

18. WHO USES LINKEDIN?
MAIN USERS OF LINKEDIN INCLUDE: BENEFITS:
• small businesses • create hundreds of connections
• new users
that can help promote your
business or help people find
• students jobs
• job seekers • stay connected to past
• entrepreneurs
employees/employers
• attorneys
• access for business to find your
resume
• business development
• gives company's/businesses a
• consultants public face
• journalists • and much more..
• non-profits
• venture capitalists

19. HOW STUDENTS ARE USING LINKEDIN
AS A LEADING PROFESSIONAL
NETWORK ON THE WEB,
LINKEDIN ENABLES STUDENTS
TO:
• connect with
faculty, classmates, and family
professionally
• search and find new opportunities
for internships and full time
positions
• manage what potential employers
learn about you from the internet
• ability to create direct
connections with potential
employers
• easy resume type profile
• social networking with
classmates and professionals
• make connections within a
certain industry that pertains to
your interests

20. Linkedin:
the ultimate tool for job
hunters

21. TWITTER
The fastest, simplest way to stay close to
everything you care about.

22. ADVANTAGES OF TWITTER
• NETWORKING
• MARKETING
• DIRECT COMMUNICATION
• SIMPLE/STRAIGHTFORWARD APPROACH
• CHARACTER LIMIT- 140
• UP TO DATE WITH ALL THE LATEST NEWS
• TWITTER IS A DEMOCRACY
• HAPPENS IN REAL TIME

23. DISADVANTAGES OF TWITTER
• SPAM AND FAKE USERS
• CHARACTER LIMIT
• IMPERSONAL RELATIONSHIPS
• REDUCING COMPASSION
• TIME CONSUMPTION

24. HOW BUSINESSES ARE USING TWITTER
• FREE MARKETING
• EASILY REACHING THEIR TARGET MARKETS
• HASHTAGS
• PROMOTION/GIVEAWAYS
• CUSTOMER FEEDBACK
• KEEPING UP WITH COMPETITION
• BRAND AWARENESS
• DRIVE WEBSITE TRAFFIC
• MONITOR BRAND REPUTATION
• KEEP UP WITH THE LATEST TRENDS IN YOUR
INDUSTRY

25. THE AVERAGE USER AND TWITTER
• UP TO DATE AND TIMELY NEWS REPORTS
• CONNECTING WITH FRIENDS, FAMILY, AND
CELEBRITIES
• NETWORKING
• VENTING
• KEEPING UP WITH FAVORITE
TEAMS, BANDS, AND BRANDS
• POLITICS
• ENTERTAINMENT

26. EVOLUTION OF TWITTER July 2010: Twitter starts offering personalized suggestions
of users to follow with a feature called “Suggestions for
March 2006: Jack Dorsey creates Twitter. On March You.”
21, he publishes the first tweet ever. August 2010: Twitter launches the “Tweet Button,” an
April 2007: The Twitter service becomes its own official option for web publishers to count retweets and let
company. their readers easily share content .
November 2008: Twitter passes 1 billion tweet September 2010: Twitter begins rolling out the new
mark. Twitter.com web interface.
March 2009: Twitter turns 3 on the heels of a Nielsen February 2011: Egyptian President Hosni Mubarak steps
Online report indicating Twitter grew 1,382% year-over- down amid a groundbreaking digital revolution in which
year. Twitter played a much-debated role. Users, among other
methods, put hashtags #Jan25 and #Egypt in their
July 2009: Twitter earns spot in Collins English
tweets. Rumors swirl about whether Google or
Dictionary as a noun and a verb.
Facebook will buy Twitter for as much as $10 billion.
October 2009: Twitter passes the 5 billion tweet March 2011: Twitter turns 5 and sees the return of Twitter
mark. inventor and co-founder Dorsey, who officially comes back
February 2010: Users start clocking in more than 50 to the company as executive chairman. Also, Sharespost
million tweets per day. values Twitter at $7.7 billion.
April 2010: Twitter’s advertising platform, Promoted May 2011 (as of May 4): Twitter use ramps up on May 1
Tweets, go live. with speculation and subsequent confirmation of
June 2010: Twitter users set a new record for tweets terrorist Osama bin Laden’s death. At one point that
per second — 3,085 — during Game 7 of the NBA night, Twitter records 5,106 tweets per second, which is
playoffs between the L.A. Lakers and the Boston the third highest tweets-per-second tally.
Celtics. That record was short-lived though, as users
broke it later in the month with 3,283 tweets per second
at the end of the World Cup match between Japan and
Denmark.

27. PROMOTING TWEETS
Advertising with
Twitter
• TWEETS PURCHASED BY ADVERTISERS WHO WANT TO
REACH WIDER GROUP OF USERS
• ADVERTISERS PAY FOR THEIR PLACEMENT OF THESE
TWEETS