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Levi-Strauss (1958)
Binary Opposites
+

Claude Strauss

Strauss was an anthropologist who
originated in France in the early
1900’s. He believed that the way we
understood certain words depends
not so much on any meaning they
themselves directly contain however
but by our understanding the different
of the word and it’s ‘opposite’.
He then produced the theory binary
opposites.

A protagonist and
antagonist or Heroine
and villain are both
examples of binary
opposites.
+
Examples
Binary opposites are very frequently
used in films, especially in the horror
genre, many of the films include
binary oppositions in their plots. The
understanding of the work ‘villain’
depends on the difference between
that word and the opposing word
‘hero’.
Good and evil is the most common
binary opposite shown to the public
through the media field on different
platforms. Sane and insane, rational
and irrational and human and
supernatural are also common binary
opposites known to the public.
+

Eg.

Binary Opposites are usually the basis of our
understanding of a story as it is a conventional
narrative and enables an equilibrium.
Binary opposites are used in films to help plots, they
are also used in music videos as part of a narrative
to reinforce song lyrics.
Levi Strauss’ theory links heavily with our ideological
values of how we feel we should ‘perceive’ the world.
E.g. what is an ideological view of a mother?
+
Opposites
In the media industry binary
opposites was an expected and
easy element to spot when
watching something such as a
film. With deeper meanings and
better technology with stronger
plots this is now harder to find
straight away. The Twilight Saga
was a recent example with a
slowly revealing werewolves vs
vampires plot. This was difficult to
spot in the first film but is still
continuously apparent throughout
the whole series.
+
Opposites
Reality shows have been
introduced since the 2000’s that
realistically would be seen as a
harsh thing to do but it bring
those binary opposites together
to see a different type of
lifestyle. Beauty and the Geek
shows female beauties the
intelligence needed to perform
tasks each week which consists
of studying and revising with a
partnered geek. This is a male
who with the women’s help will
undertake social
challenges, studying also but
on the subject the girls know
best.

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Levi strauss Theory

  • 2. + Claude Strauss Strauss was an anthropologist who originated in France in the early 1900’s. He believed that the way we understood certain words depends not so much on any meaning they themselves directly contain however but by our understanding the different of the word and it’s ‘opposite’. He then produced the theory binary opposites. A protagonist and antagonist or Heroine and villain are both examples of binary opposites.
  • 3. + Examples Binary opposites are very frequently used in films, especially in the horror genre, many of the films include binary oppositions in their plots. The understanding of the work ‘villain’ depends on the difference between that word and the opposing word ‘hero’. Good and evil is the most common binary opposite shown to the public through the media field on different platforms. Sane and insane, rational and irrational and human and supernatural are also common binary opposites known to the public.
  • 4. + Eg. Binary Opposites are usually the basis of our understanding of a story as it is a conventional narrative and enables an equilibrium. Binary opposites are used in films to help plots, they are also used in music videos as part of a narrative to reinforce song lyrics. Levi Strauss’ theory links heavily with our ideological values of how we feel we should ‘perceive’ the world. E.g. what is an ideological view of a mother?
  • 5. + Opposites In the media industry binary opposites was an expected and easy element to spot when watching something such as a film. With deeper meanings and better technology with stronger plots this is now harder to find straight away. The Twilight Saga was a recent example with a slowly revealing werewolves vs vampires plot. This was difficult to spot in the first film but is still continuously apparent throughout the whole series.
  • 6. + Opposites Reality shows have been introduced since the 2000’s that realistically would be seen as a harsh thing to do but it bring those binary opposites together to see a different type of lifestyle. Beauty and the Geek shows female beauties the intelligence needed to perform tasks each week which consists of studying and revising with a partnered geek. This is a male who with the women’s help will undertake social challenges, studying also but on the subject the girls know best.