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Oscar Davila Presents

Building Your
Infrastructure
#CWKiNSIGHTS
Oscar Davila
Social Media | Marketing Director at GoodLife Team

linkedin.com/in/oscardavila
@oscardavila
chocolate, sushi & helping others connect

#CWKiNSIGHTS
There are 200 million registered
LinkedIn users worldwide.

(Source: Mashable)

#CWKiNSIGHTS
Trust in LinkedIn

87 %

49 %

Trust LinkedIn as a
source of information
affecting decision
making

Find LinkedIn to be a
good source for word
of mouth information
on brand experiences

#CWKiNSIGHTS

(Source: Survey of 1,900 LinkedIn members, 5/2012)
LinkedIn Types & Their Relationships
Can display
1 or more

Ads
Can display
1 or more

Groups/
Organizations

#CWKiNSIGHTS

Company
Can have
1 or more

User’s
Profile

Can post
1 or more

Job Postings
Can have
1 or more

(Source: LinkedIn)
Do’s & Dont’s

»
»

#CWKiNSIGHTS

»

Have a great professional photo of you that
conveys your personality.

»

Write recommendations. Request
recommendations.
Attach an email you will keep and use throughout
your lifetime.

»

Do

Provide a call to action or a value proposition in
your Summary

»

»

Complete your entire profile

Add your LinkedIn url to your email signature.
Do’s & Dont’s

»

Don’t

#CWKiNSIGHTS

»

Use pictures that are dated or awkward.

»

Add everyone, connect with people that you can
provide value to or provide value to you.

»

»

Create an account and abandon it.

Use canned invitation to connect.
Make it personal.
»

Mobile App

#CWKiNSIGHTS

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Work Sample: Webinar on LinkedIn

  • 1. Oscar Davila Presents Building Your Infrastructure #CWKiNSIGHTS
  • 2. Oscar Davila Social Media | Marketing Director at GoodLife Team linkedin.com/in/oscardavila @oscardavila chocolate, sushi & helping others connect #CWKiNSIGHTS
  • 3. There are 200 million registered LinkedIn users worldwide. (Source: Mashable) #CWKiNSIGHTS
  • 4. Trust in LinkedIn 87 % 49 % Trust LinkedIn as a source of information affecting decision making Find LinkedIn to be a good source for word of mouth information on brand experiences #CWKiNSIGHTS (Source: Survey of 1,900 LinkedIn members, 5/2012)
  • 5. LinkedIn Types & Their Relationships Can display 1 or more Ads Can display 1 or more Groups/ Organizations #CWKiNSIGHTS Company Can have 1 or more User’s Profile Can post 1 or more Job Postings Can have 1 or more (Source: LinkedIn)
  • 6. Do’s & Dont’s » » #CWKiNSIGHTS » Have a great professional photo of you that conveys your personality. » Write recommendations. Request recommendations. Attach an email you will keep and use throughout your lifetime. » Do Provide a call to action or a value proposition in your Summary » » Complete your entire profile Add your LinkedIn url to your email signature.
  • 7. Do’s & Dont’s » Don’t #CWKiNSIGHTS » Use pictures that are dated or awkward. » Add everyone, connect with people that you can provide value to or provide value to you. » » Create an account and abandon it. Use canned invitation to connect. Make it personal.