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CREDENTIALS
Contents
ABOUT US SERVICES
OUR
CLIENTS CASE STUDY CONTACT
2
ABOUTUS Who We Are? Advantages Corporate Structure Key Personals
NBN Media is a multimedia communications company activities in many fields :
Digital marketing, PR, advertising, design, publishing, printing,...
3
Our Vision: Become the No. 1 agency in the field of health care in Vietnam and
is one of the leading in the field of Digital Marketing.
Our Exprerience: NBN Media is a trusted partner agency of many major brands
in the country and abroad. We helped them creative many effective
communication strategies.
Creative High Quality Professional
ABOUTUS Who We Are? Advantages Corporate Structure Key Personals
4
Digital
Marketing
PR
Advertising
Advantages of NBN Media that others
agency do not have:
NBN Media has strength in two key
services sector: PR – Advertising and
Digital Marketing.
NBN Media owned 2 magazines leader in
the field of health care in Vietnam: Sức
Khỏe Gia Đình & Sống Khỏe.
Have support team are leading experts in
the field of the health.
Having intimate relationship with the
Ministry of Health (T5G), Medical
Publishing, other departments in the
medical field, health care.
ABOUTUS Who We Are? Advantages Corporate Structure Key Personals
CEO
Administration Creative Director
Collaborators
Editor
Editorial
General secretary
Designers
Photographers
Monitoring
Production
Financial &
Accounting
Sales Director
Northern
Sales Director
Southern
Sales group Sales group
Salesman Salesman
Issued
Editorial
Secretary
Editorial
Secretary
ReporterReporter
Editor
CHAIRMAN
Sales
Sales &
Marketing
Account
Planner
Buying
PR - Marketing
Creative
5
ABOUTUS Who We Are? Advantages Corporate Structure Key Personals
6
Nguyễn Bá Ngọc
Chairman of the Board
Knowledge: MBA of HSB
Experience: more than 11
years in journalism, operating
private media company for 10
years.
Lê Quang Vũ - CEO
Vice Chairman of the Board
Knowledge: Master's in MGIMO
Experience: more than 11 years in
journalism, has been an editorial
secretary for the Vietnam
Economic Times, Sành Điệu.
Thái Văn Hòa
Creative Director
Knowledge: MBA of HSB
Experience: more than 11
years in journalism, has been
an designer for the Vietnam
Economic Times, Sành Điệu.
SERVICES
PR - Advertising
Media Planning
+ PR Campaign
+ Advertising Campaign
Booking Media
Creative Concept Idea
Event
+ Press Conference
+ Customer Conference
+ Launching New Product
+ Festival
+ LiveShow
+ Exhibitions and Fairs
Sponsor TV show
Sponsor Radio Programe
Digital Marketing
Mobile Marketing
Social Marketing
+ Facebook Marketing
+ Youtube Marketing
Email Marketing
Viral Marketing
Google Adwords & SEO
Ads Network Display
Print & Publishing
Magazine
Guide Book
Handbook Marketing
Brochure
Catalogue
Poster
Leaflets & Flyers
Newsletter
Webiste/ Wapsite
Application
E – Newsletter
E – Book
Newcasts
Social Media Content
Video
Content Marketing
Design
Media Consultant
Forum Seeding
Orther Services
7
SERVICES PR - Advertising
We have 5 years’ PR and advertising experience for the sectors including
healthcare services, medicine, nutrition, food, drink, beauty, retail,…
8
Media 360: Have the ability to integrate
multiple media in PR/Advertising campaign to
achieve the best effect of communication.
NBN Media creative ideas based on insight
about the market, brand and label.
Experience: Worked with major brands:
MobiFone, Parkway Singapore, Panadol (GSK),
Mega, Pharmaton (Boehringer), Nautamine
(Sanofi Aventis), Thai Lan TAT,…
SERVICES PR - Advertising
8
NBN Media offers two PR service packages :
 Developed from the idea of brand.
 Implement one particular campaign
as required by brands
 Use activation to promote brands + bring
social benefits for community
 Activation conjunction with the health care
project by the Ministry of Health (T5G),
Union Women Viet Nam,…
1 2PR PR + Activation
CASESTUDY Case study #1: Panadol PR Campaign
Client: GSK
Label: Panadol Cold and Flu
10
Magazines & Newspapers
CASESTUDY Case study #1: Panadol PR Campaign
11
Magazines & Newspapers
CASESTUDY Case study #1: Panadol PR Campaign
12
Magazines & Newspapers
CASESTUDY Case study #1: Panadol PR Campaign
13
TVC
CASESTUDY Case study #1: Panadol PR Campaign
14
Radio
SERVICES Digital Marketing
2. Email marketing
Email marketing systems of NBN
Media can send millions emails at
the same time.
Package Services: NBN Media
consulting, support to compose
advertising mail content, filtering
contact data, send email and
reports results after that.
1. Mobile Marketing
Mobile Marketing Services:
- Mobile App Package: design, content
production, promoting.
Case Study: App MobiFone Kết nối, App Bà bầu.
- Advertising Messages:
SMS & MMS
15
SERVICES 3. Social Marketing
Facebook Marketing Youtube Marketing
 Management services package fanpage/ group.
+ Establish, content building, promoting
+ Design image, create event/game/contest
+ Viral marketing on Facebook.
 Facebook Ads
+ Page Post Ads
+ Sponsored Stories
+ Promoted Post.
 Management services Youtube Channel
+ Establish, upload content, promoting
+ Produce video, dubbing, tagging, and
communications in order to increase
views, up like, share, comment.
 Sponsor producing video clip Youtube
Benefits: advertising products and services
in Youtube video, reach to large amounts
of viewers.
16
Forum Seeding
SERVICES
4. Google Ads
SEO (Search Engine Optimization) is a combination of process
experts and specialized software to put one particular webiste
in top 5 or top 10 natural search results.
As ad networks link multiple websites to post ads at the same
time on several different websites.
As automated advertising program that allows advertising
appear when customer search keywords related to the products
or services that you are offering.
17
CASESTUDY Case study #3: Fanpage MobiFone
Client: MobiFone
Campaign: Fanpage MobiFone
Results after 8 months:
Increase > 50.000 likes
Talking about this on the double
Interaction of each post increase 30 %
NBN Media take care fanpage MobiFone:
 Content building.
+ Information about new products
and services MobiFone
+ Game mini (have awards)
+ Contest, survey.
 Design cover & avatar
 Running Facebook Ads in order to
increase likes.
 Control and reply comment.
18
19
NBN Media compiled and publish 2 magazines and 2 guide book
leading prestigious in the field of health care.
Print & Publishing
1. Magazines & Guide Book
SERVICES
SERVICES 2. Handbook Marketing
Full service
It’s an handbook introduce full of
information about products and
services of your company.
It can be converted into a variety of
formats: print, applications, e-book,
HTML email, wap, web, pdf,...
1. Concept
Idea
2. Edit Content
3. Design4. License
5. Publishing
20
CASESTUDY Case study #2: Handbook
21
CASESTUDY Case study #2: Handbook
22
SERVICES
3. Newsletter 23
SERVICES Content Marketing
Media NBN capable of producing content marketing in various formats for different
media channels depending on brand requirements.
Forms: - The article on the website, wapsite, blog, social media, email, e-newsletter.
- Video, audio
- Application.
24
OURCLIENTS
25
CONTACT
Contact: 097.779.1690. Email: hangpt@nbn.vn
NBN MEDIA PR – MARKETING AGENCY
Headquarter:
Room 1701, 17T6 Building, Hoang Đao Thuy, Ha Noi, Viet Nam.
Tel: 04.6.281.69.39 - Fax: 04.6.281.69.22
HCM city office:
4th floor, 40/25, Bui Vien, P. Pham Ngu Lao, 1 District, HCM city, Viet Nam.
Tel: 08.39351751 - Fax: 08.39351753
Website: www.nbn.com.vn
26
THANK
YOU!
27

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Credential NBN Media 2014

  • 3. ABOUTUS Who We Are? Advantages Corporate Structure Key Personals NBN Media is a multimedia communications company activities in many fields : Digital marketing, PR, advertising, design, publishing, printing,... 3 Our Vision: Become the No. 1 agency in the field of health care in Vietnam and is one of the leading in the field of Digital Marketing. Our Exprerience: NBN Media is a trusted partner agency of many major brands in the country and abroad. We helped them creative many effective communication strategies. Creative High Quality Professional
  • 4. ABOUTUS Who We Are? Advantages Corporate Structure Key Personals 4 Digital Marketing PR Advertising Advantages of NBN Media that others agency do not have: NBN Media has strength in two key services sector: PR – Advertising and Digital Marketing. NBN Media owned 2 magazines leader in the field of health care in Vietnam: Sức Khỏe Gia Đình & Sống Khỏe. Have support team are leading experts in the field of the health. Having intimate relationship with the Ministry of Health (T5G), Medical Publishing, other departments in the medical field, health care.
  • 5. ABOUTUS Who We Are? Advantages Corporate Structure Key Personals CEO Administration Creative Director Collaborators Editor Editorial General secretary Designers Photographers Monitoring Production Financial & Accounting Sales Director Northern Sales Director Southern Sales group Sales group Salesman Salesman Issued Editorial Secretary Editorial Secretary ReporterReporter Editor CHAIRMAN Sales Sales & Marketing Account Planner Buying PR - Marketing Creative 5
  • 6. ABOUTUS Who We Are? Advantages Corporate Structure Key Personals 6 Nguyễn Bá Ngọc Chairman of the Board Knowledge: MBA of HSB Experience: more than 11 years in journalism, operating private media company for 10 years. Lê Quang Vũ - CEO Vice Chairman of the Board Knowledge: Master's in MGIMO Experience: more than 11 years in journalism, has been an editorial secretary for the Vietnam Economic Times, Sành Điệu. Thái Văn Hòa Creative Director Knowledge: MBA of HSB Experience: more than 11 years in journalism, has been an designer for the Vietnam Economic Times, Sành Điệu.
  • 7. SERVICES PR - Advertising Media Planning + PR Campaign + Advertising Campaign Booking Media Creative Concept Idea Event + Press Conference + Customer Conference + Launching New Product + Festival + LiveShow + Exhibitions and Fairs Sponsor TV show Sponsor Radio Programe Digital Marketing Mobile Marketing Social Marketing + Facebook Marketing + Youtube Marketing Email Marketing Viral Marketing Google Adwords & SEO Ads Network Display Print & Publishing Magazine Guide Book Handbook Marketing Brochure Catalogue Poster Leaflets & Flyers Newsletter Webiste/ Wapsite Application E – Newsletter E – Book Newcasts Social Media Content Video Content Marketing Design Media Consultant Forum Seeding Orther Services 7
  • 8. SERVICES PR - Advertising We have 5 years’ PR and advertising experience for the sectors including healthcare services, medicine, nutrition, food, drink, beauty, retail,… 8 Media 360: Have the ability to integrate multiple media in PR/Advertising campaign to achieve the best effect of communication. NBN Media creative ideas based on insight about the market, brand and label. Experience: Worked with major brands: MobiFone, Parkway Singapore, Panadol (GSK), Mega, Pharmaton (Boehringer), Nautamine (Sanofi Aventis), Thai Lan TAT,…
  • 9. SERVICES PR - Advertising 8 NBN Media offers two PR service packages :  Developed from the idea of brand.  Implement one particular campaign as required by brands  Use activation to promote brands + bring social benefits for community  Activation conjunction with the health care project by the Ministry of Health (T5G), Union Women Viet Nam,… 1 2PR PR + Activation
  • 10. CASESTUDY Case study #1: Panadol PR Campaign Client: GSK Label: Panadol Cold and Flu 10 Magazines & Newspapers
  • 11. CASESTUDY Case study #1: Panadol PR Campaign 11 Magazines & Newspapers
  • 12. CASESTUDY Case study #1: Panadol PR Campaign 12 Magazines & Newspapers
  • 13. CASESTUDY Case study #1: Panadol PR Campaign 13 TVC
  • 14. CASESTUDY Case study #1: Panadol PR Campaign 14 Radio
  • 15. SERVICES Digital Marketing 2. Email marketing Email marketing systems of NBN Media can send millions emails at the same time. Package Services: NBN Media consulting, support to compose advertising mail content, filtering contact data, send email and reports results after that. 1. Mobile Marketing Mobile Marketing Services: - Mobile App Package: design, content production, promoting. Case Study: App MobiFone Kết nối, App Bà bầu. - Advertising Messages: SMS & MMS 15
  • 16. SERVICES 3. Social Marketing Facebook Marketing Youtube Marketing  Management services package fanpage/ group. + Establish, content building, promoting + Design image, create event/game/contest + Viral marketing on Facebook.  Facebook Ads + Page Post Ads + Sponsored Stories + Promoted Post.  Management services Youtube Channel + Establish, upload content, promoting + Produce video, dubbing, tagging, and communications in order to increase views, up like, share, comment.  Sponsor producing video clip Youtube Benefits: advertising products and services in Youtube video, reach to large amounts of viewers. 16 Forum Seeding
  • 17. SERVICES 4. Google Ads SEO (Search Engine Optimization) is a combination of process experts and specialized software to put one particular webiste in top 5 or top 10 natural search results. As ad networks link multiple websites to post ads at the same time on several different websites. As automated advertising program that allows advertising appear when customer search keywords related to the products or services that you are offering. 17
  • 18. CASESTUDY Case study #3: Fanpage MobiFone Client: MobiFone Campaign: Fanpage MobiFone Results after 8 months: Increase > 50.000 likes Talking about this on the double Interaction of each post increase 30 % NBN Media take care fanpage MobiFone:  Content building. + Information about new products and services MobiFone + Game mini (have awards) + Contest, survey.  Design cover & avatar  Running Facebook Ads in order to increase likes.  Control and reply comment. 18
  • 19. 19 NBN Media compiled and publish 2 magazines and 2 guide book leading prestigious in the field of health care. Print & Publishing 1. Magazines & Guide Book SERVICES
  • 20. SERVICES 2. Handbook Marketing Full service It’s an handbook introduce full of information about products and services of your company. It can be converted into a variety of formats: print, applications, e-book, HTML email, wap, web, pdf,... 1. Concept Idea 2. Edit Content 3. Design4. License 5. Publishing 20
  • 21. CASESTUDY Case study #2: Handbook 21
  • 22. CASESTUDY Case study #2: Handbook 22
  • 24. SERVICES Content Marketing Media NBN capable of producing content marketing in various formats for different media channels depending on brand requirements. Forms: - The article on the website, wapsite, blog, social media, email, e-newsletter. - Video, audio - Application. 24
  • 26. CONTACT Contact: 097.779.1690. Email: hangpt@nbn.vn NBN MEDIA PR – MARKETING AGENCY Headquarter: Room 1701, 17T6 Building, Hoang Đao Thuy, Ha Noi, Viet Nam. Tel: 04.6.281.69.39 - Fax: 04.6.281.69.22 HCM city office: 4th floor, 40/25, Bui Vien, P. Pham Ngu Lao, 1 District, HCM city, Viet Nam. Tel: 08.39351751 - Fax: 08.39351753 Website: www.nbn.com.vn 26