promotional items, promotional products, advertising gifts, business gifts , novelty gifts

1. How To Add More Value To
Your Promotional Items
Promotional items are great marketing strategies that
are considered as better alternative to mainstream
advertising. Unlike mainstream advertising campaigns,
giving out promotional products can help improve your
brand impression as well as your sales leads. For instance
give out free bags as novelty gifts to your customers will
help you spread the word to other people because your
clients unknowingly expose your business using your
promo products.
Wile giving out promotional items as advertising gifts is
already an effective marketing strategy; there are still

2. ways for you to add more value to your promo products.
Adding value to your business gifts is a great way for you
to attract more clients to your business and below are
some great ways on how you can add more value on
your promo products to make them more effective in
helping you reach your goals.
Personalize The Promo Items
Whether your promotional products are cheap or not,
giving out personalized items indicate that you care for
the recipient of your items. Moreover, the recipient of
the promo items will more likely use the free gift as a
way of thanking you for your effort. There have been
many studies that indicate that while advertising gifts are
effective marketing strategies, most of them end up in
the storage shelves or are thrown out by the end of the
year. For instance, if you give out coffee mugs that have
been printed with the client’s name then your client will

3. less likely throw the item away. Although it is more
expensive to make personalized promotional items, you
will still reap more benefits than giving out random and
tasteless stuffs to your clients.
Give Appropriate Business Gifts To Each Of Your Client
Most companies have the tendency to give generic
novelty gifts to their clients to save time and money in
the production. However, you have to take note that
different clients have different interests so it is important
that you give promotional products that are appropriate
to each of your client. For instance, if you own a grocery
shop, then you must have a lot of clients from all age
groups that come to your establishment. For each age
group, it is important that you prepare different novelty
gifts. For instance, if one of your shoppers is a woman,
then giving her a packet of lotion is an effective promo
item while you can give your male shopper a utility knife.

4. Advertising gifts are already effective enough in
promoting your business but the way you use them can
add more value. By using your business gifts
appropriately, you will be able to fast track the success of
your business using this wonderful marketing strategy.