A short introduction for a staff development workshoip at Leeds

1. Researchers in the digital age
Lawrie Phipps
Lawrie.e.phipps@gmail.com

2. Every interaction we have on the internet leaves
a digital impression. In some way, shape or form
your activity is having an effect on the whole of
the web.
And in many cases the
impression it leaves
is visible.

3. Two extremes

6. “This will change the way
we build cities forever”
Dean Kamen

7. http://www.flickr.com/photos/kathika/
mrkathika / Michael Gray

9. Reputation Management
• A survey of HR and business managers
reported that 32% search the internet and
check social networking websites to gather
background
Good online identities stand out!

13. Multimedia
Broadcast anything
• Podcasts
• Images
• Video
• Documents (presentations)

14. ?

15. Most Popular
Most Viewed 100,000 views
By tag
Web2.0
technologyvideo
HowTo
twitter

16. Web2.0
technology
video
HowTo
twitter
Web2.0
video
twitter
Web2.0
Web2.0
video | twitter
Web2.0
Photos | flickr
All media tagged: Web2.0

17. Great resource.
A excellent lecture!
Where are the
references?

18. 100 comments
50 comments
Popular media tagged: Web2.0
SHARE

19. BLOG
WEBSITE
SHARE
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</embed>

20. Why?
• Social Networks
• Blogs
• Twitter

21. Three key steps to building an online academic reputation
One:
Develop a good
solid ‘home base’
Two:
Join appropriate
communities, Blog
Link back
Three:
Actively manage
& manage activity
Twitter
MySpace
FlickrSkypeForums
geflakes
Youtube
Netvibes Podcasting

22. Today
Blogs
Microblogs
Multimedia
Aggregation

23. And finally
• IPR
• Audiences
• Security
• Building ‘other’ high traffic online content