1. Who would be the
audience for your
media product?
Evaluation 4

2. Who is our audience?
• To discover the audience for our horror film we looked at other horror films
that are similar to ours, so for example the Ring, which is a 15 age rated
film. Because it is a horror film this means that it cannot be aimed at
anyone too young, especially due to the gore in our film. So, we decided
that our film was to be aimed at the minimum of 15 as it has young actors,
and is based around first love so a younger audience would find it more
appealing. Although older people may watch it our aim for the film is too
target 15-19 year old teenagers, mainly girls. This is because the main
character is a broken hearted girl, and her victims are also girls, so if females
watch our film they will be more afraid as it suits their lifestyle more than
males. Another reason for a young audience is that gore appeals more to
them as the older generation do not seem to watch horrors as much as
teenagers.

3. How are females represented?
• Our representation of females in our film is both good and bad, because
although Elizabeth is killing people, we do understand why and we
empathize with her. She is the most powerful character in our film, which
was quite ironic as the beginning of our film was set in 1912 when females
were seen as not important because males were the ones in charge,
however in our film the women is the one that is powerful and strong which
goes against the rules of the time. We did this because we wanted to
challenge what people knew, so we thought if we placed this erratic
character in our film it automatically gives the storyline a twist, as its more
about how women could be seen, rather than how they actually were.

4. Is this effective?
• I think this representation is effective, as it goes against all the rules of the
past as the women were not the strong ones. The modern day teenage
female is also portrayed negatively which we did as it fits in with the media’s
view on youth. Throughout the media youth are presented as badly
behaved, trouble etc, and our representation is showing this. However, she
has a reason behind doing this, by creating this reason it makes the younger
audience still interested in our film as it isn’t fully negative as it shows that
there are reasons for acting as they do.

5. How are males represented?
• In our film males are shown to be the ‘bad’ characters, for example
Elizabeth's husband that leaves her at the alter, this shows he’s not a
good guy as he has driven her to commit suicide. In the modern
years the boys are portrayed better as they try to protect their
girlfriends, however because of Elizabeth’s opinion they are all bad,
and this does rub of on the audience as the boys never seem to be
able to look after their girlfriends, for example, in the first scene we
see a couple walking through the woods, but the boyfriend actually
runs away when his girlfriend is being killed so this shows the
negative representation.

6. Is this effective?
I think that this representation is effective for the audience, the male audience
members will see that the males in the film are trying to help and be the
man of the relationship to help. However, throughout the film males are
seen as the negative ones as it was all caused by her husband leaving her so
therefore this may be more appealing to females as they see that they
would be a more superior sex within the film.

7. Audience profile
• Our audience would still be in education, probably A levels.
• Often socialize with friends
• Hobbies such as meals, cinema, theatre, reading
• Males prefer horrors including gore and violence
• Females prefer psychological horrors, but watch gore with friends as
a laugh.
The type of horror film that they would watch would be; The Ring
and Scream because they are both Teenage Horrors which focus on
the young characters in the movie. So, I decided to use imdb to find
out the ratings and which age preferred to watch the film…

8. The Ring
This graph shows that Females under
the age of 18 watched the film the
most. Which is good as this is our target
audience and if they watched this film
they are probably likely to watch ours
too. There was also high ratings for
under 18’s in general, so our age rating
works well as this age is shown to
watch more horrors than over 45’s who
had an average of 7.0 compared to 7.4
that females under 18 rated.

9. Scream
This graph shows that under 18’s
gave the film the highest ratings,
and mostly males. So, although ours
is initially aimed at females, this
shows that males are likely to watch
it. Although the difference between
our film and Scream is that our main
role is a teenage girl, but the main
role in Scream are both girls and
boys, so boys would be likely to
want to see it more. The people that
were less likely to see this was
females over 45, which shows that
adults do not enjoy horror films as
much as teenagers.

10. The Hole (2001)
This this graph we can see that once
again males under the age of 18 are
most likely to enjoy this film, this is
then followed by females under 18,
which shows that are target
audience of 15-18 would definitely
be best for our film as this is the age
range that would enjoy our film the
most.