America’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. I feel you should take it seriously. You should be respectful. You are putting on the red-white-and-blue and going out there to perform for your country.” Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games.

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11. Thank You
SOURCES
1. “THE 2012 B2B MARKETING BENCHMARK REPORT” BY MARKETINGSHERPA
2. “SIRIUSDECISIONS BENCHMARK” BY SIRIUSDECISIONS
3. “GLEANSIGHT MARKETING AUTOMATION” BY GLEANSTER
4. “BY 2017 THE CMO WILL SPEND MORE ON IT THAN THE CIO” BY GARTNER ANALYST LAURA MCLELLAN
5. “B2B MARKETING AUTOMATION VENDOR SELECTION TOOLKIT” BY RAAB ASSOCIATES
6. ”MAGIC QUADRANT FOR CRM LEAD MANAGEMENT” BY GARTNER.
©2012 LeadFormix Inc. All Rights Reserved