LeadMD.com provides you the best consultation services and it is capable to bring your business to a stable and profitable platform. We collaborates with Latice provide you such system that can run on both CRM and Marketing Automation platform. This pdf by LeadMD.com guides you some ways through which you can re-tool your business with two best-in-class platforms.

1. LeadMD Case Study
Lattice Semiconductor
Re-tooling with Two
Best-in-Class Platforms and the
Right Consulting Provider
Lattice started their enterprise marketing
automation efforts at the same time they
began to implement Salesforce.com. With
limited experience in these two functions,
the Lattice team knew they needed to con-
sult an experienced team to help with their
integrated lead generation and nurturing
strategy. Lattice was ready to invest in an
enterprise marketing automation software
platform and after doing their homework,
selected Marketo as the best fit for their
business.
LeadMD helped them do the rest.

2. LeadMD helps Lattice build a system to better track their content and
marketing efforts
Summary
Lattice is a service-driven developer of innovative low
cost, low power programmable design solutions. For
more information about how Lattice’s FPGA, CPLD and
programmable power management devices help customers
unlock their innovation, visit www.latticesemi.com.
The Challenge
"Marketo seemed to Lattice started their enterprise marketing automation efforts
at the same time they began to implement Salesforce.com.
have what we needed. With limited experience in these two functions, the Lattice
The question then team knew they needed to consult an experienced team
to help with their integrated lead generation and nurturing
became, how do we strategy. Lattice was ready to invest in an enterprise
implement this to its marketing automation software platform and after doing
their homework, selected Marketo as the best fit for their
fullest capability and business.
integrate with our
“When we decided to explore a purchase of enterprise
existing systems." marketing automation software, we realized there were
several systems on the market and not all of them would
be the right fit. The main goal in hiring LeadMD was to
make sure we implemented correctly, starting with best
practices, and we wanted to get it up and running quickly.
Marketo seemed to have what we needed. The question then
became, how do we implement this to its fullest capability
and integrate with our existing systems,” said Rachelle Kerr,
Online Marketing Specialist for Lattice.
Lattice needed a system in place to help their marketing
teams, engage customers with more relevant material and
better track their content and marketing efforts. Lattice’s
initial labors into using non-enterprise marketing automation
did not provide enough insight into what was working and
what was not, since the tools did not easily integrate with
its website. The Lattice team was looking for a qualified
company that had expertise in both Salesforce and Marketo
to assist them with their implementation efforts. They
saw the LeadMD had the experience they needed with the

3. Marketo platform, and showed to be a useful, knowledgeable "We often work with
resource.
organizations where
“We often work with organizations where CRM and Marketing CRM and Marketing
Automation are fighting each other. With Lattice starting
fresh on both platforms we wanted to make sure that did Automation are
not happen. Our ability to see the world through Salesforce fighting each other.
and Marketo eyes allows us to prevent issues in the
implementation process – instead of creating them. Lattice With Lattice starting
was open to these changes and it will continue to benefit fresh on both
them in the long run,” says Justin Gray, CEO of LeadMD.
platforms we wanted
The Solution to make sure that did
When LeadMD started working with Lattice, the company not happen."
customized a plan that would work with Lattice’s unique
needs, such as a working with their custom content
management system. LeadMD provided a complete build
out of Marketo including all technical setup, integration with
Salesforce and direction into creating best practices within
the Salesforce and Marketo relationship.
They focused on developing a successful process that would
handle incoming leads and qualifying each lead for sales.
They also needed to develop a process that would smoothly
transition their old CRM and lead generation into their new
Marketo/Salesforce processes.
“LeadMD helped us to set up Marketo and Salesforce in a
way that successfully worked for our unique model. Their
expertise in both platforms was extremely valuable,” said
Kerr. “This can be a painful process to implement and
LeadMD made it considerably easier. Their professionalism
and service was impressive. LeadMD took the time to learn
and really understand our business and technology so
that they could make qualified recommendations on best
practices that were specific to our needs.
Results:
The Lattice and LeadMD team worked hard to achieve
impressive results in a remarkably short time.
These results include:
+ Seamless integration with Salesforce resulting in a unified

4. and agreed upon sales and marketing process
+ 100% acquisition-based attribution for all new name leads that enter the system
+ Multi-variant programs for lead management based upon both behavioral and
demographic lead characteristics
+ Creation of reports to closely monitor the success of campaigns and marketing efforts
+ Landing page implementation
+ Full marketing asset tracking
+ New, highly scalable lead scoring process that was custom designed for Lattice
+ Periodic assessments of all aspects of the program and suggesting ways to increase
the success of Marketo.
+ Custom reports that provide analytics into advertising placements drilled down to the
detail of cost per lead.

5. About Lattice Semiconductor
Lattice is a service-driven developer of innovative low cost, low power programmable
design solutions. For more information about how Lattice’s FPGA, CPLD and
programmable power management devices help customers unlock their innovation, visit
www.latticesemi.com.
About LeadMD
LeadMD is a conversational marketing services firm specializing on organic lead
generation. Headquartered in Phoenix, LeadMD helps companies fix their funnel by
leveraging cutting edge sales and marketing technology to produce quantifiable revenue
based results www.LeadMD.com.