This slideshow is jam-packed with takeaways that tradeshow managers can use to jumpstart their Pinterest marketing at their event including a plan of action to put into place now. For more useful tradeshow tips visit our blog: http://www.bartizan.com/blog/ Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined You can’t afford to avoid learning about Pinterest. This network is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America. Specifically the webinar will focus on 3 new ways to tap new opportunities and step up your game using Pinterest: You’ll learn: - Tools that will have you ‘Pinteresting’ like a pro at your conference. -How to increase the amount of times your event will show up in keyword searches. -How to create unique pinboards. This webinar would be beneficial to event organizers and association managers who run tradeshows, conferences and small or large shows.

1. Welcome to the webinar, it will begin shortly.
Pinterest Tips for Tradeshow
Industry Marketers
Visit us at Bartizan.com

2. Step up Your Marketing Using Pinterest
Your host is Joanna Stasuk,
Bartizan's Marketing Director

3. What is Pinterest and How Does it Work?
Pinterest is a social network and content
sharing service that allows members to
"pin" images, videos and other objects
to their pinboard by posting, also known
as ‘pinning”.
One of the primary goals of using
Pinterest is to get more pins to your
content on your site.
This network is seeing explosive growth
in social media market share across the
world, up over 5000% in share of
visits to all social media sites in
North America.

4. Why Does it Matter?
Explosive Growth and Active Users

5. Why Does it Matter?
TRAFFIC BUILDER: Most importantly, it builds traffic to your main
website. In October, the website of Time Inc.’s Real Simple
magazine got more traffic from Pinterest than Facebook. Source: AdAge
COMMUNITY BUILDER: Customer service titan Nordstrom was one
of the first companies to use Pinterest, Why? "We found that it's a
great way to not only share info but also learn about our community,"
said social media manager Shauna Causey.
LEAD BUILDER: All of that extra traffic should be generating more
leads. Make sure you have plenty of ways to capture prospect info
once they land on your main website or blog.

6. Why Does it Matter?
KEY TIP: Users of Pinterest are an active
group of people willing to tell the world about
the things they identify with.
They use it to remind themselves to take
action, they use it to recommend and they
use it to search for, learn and buy new
things.

7. How can Pinterest Work for Your Event?
Pinterest promotes your
community. It is not purely about
self promotion and pushing your
message. Too much promotion
will annoy your customers. Share
content that is interesting around
the tradeshow industry.

8. How to Start Pinteresting
1. Activate your account
2. Optimize your Pinterest profile
under the settings tab by filling out
your profile completely.
3. Connect your website and other
social profiles
4. You can choose to add members of
your team to the contributors
section of your page.
5. Next step after sign up is to
populate your page.
Tip: An empty profile or just one board on your profile will do more harm than good.

9. How to Create a Board
It's really easy to do. Pinterest has minimal menus.
1. Go to “Add”
2. Create a Board”
3. Choose a descriptive name and you are done.

10. How to Create a Board that Gets Shared
Use boards to tell a story. Decide
what topics would be interesting to
those in our industry.
If you have a blog, you already
know what topics are interesting to
your industry.

11. Ideas for Events Related Pinboards
• Testimonials
• eBook Covers
• Videos
• Event Photos
• Great tradeshow displays
• Inspirational quotes from keynote speakers
• Employee Photos
• Customer Success

12. Put Your Personality Into Your Boards
Your event is more than just a logo! Injects personality into your
company. Show off your work culture and values. Pinterest is a place to
tell people what you and your company are like, personally. At Bartizan
we love tech gadgets so we have a board all about cool tradeshow gear.

13. How to Grow Your Followers
• 80% of pins are “re-pins,” attesting to the viral nature of
the Pinterest community.
• Engage with other people on Pinterest.
• Repin other people's pictures to your boards.
• Comment on other people's pins.
• Add a “Pin It” or “Follow me on Pinterest” button on your
website, and promote via email.
• Mix links in, and don't have your pins always point back
to your site. It's about helping others in your industry and
networking.
• Promote your boards and Pinterest page through other
channels like Twitter, Facebook, and LinkedIn.

14. Best Practices: How Many Times Should you Post?
It doesn’t matter how often, just
pin to different boards. Make
comments on other boards, pins,
and repins. Post quality, cool
things.
Don't clog up same streams
random clutter, though. But if you
post quality items, then post as
much as you like.
The pins that get clicked the
most are either related to
trending topics, contain a tutorial
or a call-to-action.

15. PICTURES!
Everything on Pinterest is about the pictures.
You have to have good pictures. If not, no one will follow you or re-pin
your posts.

16. What Makes a Good Picture?
•Bold
•Pictures with large sayings
•Cartoons
•Infographics
•Self-contained

17. What Action Would You Like Viewers to Take?

18. Editing Photos is Easy
Two great resources:
PicFont.com lets you upload a picture and add text to
your photos.
PicMonkey.com lets you add special effects to photos.

19. Run Contests on Pinterest. “Pin it to Win it”

20. Cool tools to step up your Pinterest game:
Repinly: http://www.repinly.com/
scheduling is going to be available
Pinreach: http://www.pinreach.com/ for
analytics and scores to see how well you
are doing, see which boards are
performing well
Pinstamatic.com lets you grab photos and
edit them in a variety of ways.

21. Learn More about Pinterest
Be sure to follow Bartizan’s pins for
other marketing tips.
http://pinterest.com/bartizan/
A copy of this presentation will be emailed to you by the end of the day today

22. 2 Little Known Tips
1. If you are selling something...Add a "$"
to the Pin description and Pinterest will
automatically add a price banner to the
photo. Within the Pin, remember to link to
the website so people can buy the product.
2. Pinterest has an easy to use mobile app
so you can take a picture and pin it using
your mobile.