This document provides tips on how to engage with social leads. It defines a social lead as an opportunity for businesses found in tweets or conversations where people ask questions or express needs. The tips include putting a face to your brand through photos and personality; establishing a trustworthy presence by regularly tweeting, engaging with influencers, and filling out profiles; building relationships before making sales; and nurturing leads through small interactions like favouriting tweets. Statistics show the effectiveness of social media sales, with over 70% of salespeople using it outperforming those who don't and 60% of large companies acquiring customers through Twitter. Less than 1% of brands actively pursue social media opportunities.
3. A SOCIAL LEAD IS AN ACTIONABLE
OPPORTUNITY FOR BUSINESSES TO ENGAGE.
4. TWEETS LIKE THESE ARE SOCIAL LEADS:
“ Going car shopping this weekend!
So torn between a Mazda and a
Honda – Any thoughts?”
“Planning a trip with the wife for our
10th anniversary – Disney or Paris?”
25. 72.6%
60%
of salespeople using social media
to sell outperform their colleagues
not using social media.
of large companies have acquired
customers through Twitter.
31. READY TO ENGAGE
WITH SOCIAL LEADS?
Visit www.leadsift.com
and start capitalizing on the
millions of social engagement
opportunities happening daily.