Get an extensive insight into Advertising on Mobile for B2C Companies. What is Mobile Advertising? What are the various types & how to calculate campaign effectiveness?

1. Advertising on Mobile
for B2C Companies

2. Sign up for a FREE TRIAL now
Mobile phones have changed the way the world perceives communication today. Everyone
has access to mobile phones which let them stay in touch with family & friends, company
associates and access
What is Mobile Advertising?
2
Mobile advertising helps marketers connect with their audience
and promote their products/services via advertising on
mobile phones.
Advertising on mobile is a dynamic and flexible process which
helps marketers reach their audience as they are on-the-go.
These ads appear in web pages, content websites, while
viewing an app, video/audio or even while playing games.

3. Sign up for a FREE TRIAL now 3
Do go through my blog for a detailed analysis
Key benefits of Advertising on Mobile:
Easy accessibility: Mobile phones are
available with people 24×7, hence the
ads that you place on mobile phones
follow them wherever they go.
Mobiles reach larger number of
people: By Advertising on mobile, you
can effectively reach large number of
people.
Advertising on Mobile is Cost
Effective: Targeting users with
advertising on mobile phones costs a
fraction of what other medium (digital
and traditional) ads cost.
Mobile Ads are Intimate: Since mobile
phones are mostly used for personal
messages and conversations,
icustomized messages are more likely
to be clicked on.
Instant Connect: With the advent GPS
and more and more users connecting
through it, knowing the geographical
location of your users can be critical in
helping you to engage with them.
2-Way Communication: Location based
services gets you instant feedback from
users building a 2-way communication
channel between you and the user.

4. Sign up for a FREE TRIAL now
Types of Advertising on Mobile:
WAP mobile ads WAP or Wireless application protocol is the technology required to help people access
information over mobile phones. These ads are also divided into text and image ads.
Mobile Web Banner & Web Poster Ads Banner ads appear at the top of a mobile website screen that allows users to click through to
an external page thereby increasing footfall on a website. Web Poster Ads appear at the
bottom of a mobile website screen and function the same way banner ads perform.
SMS & MMS advertising In SMS advertising, an SMS in the form of an ad is sent to a user’s phone and it looks like a
normal text messages. Multimedia messaging service or MMS mobile ads pop-up while a
user is playing a game, watch a video or trying to download some content off the mobile
internet.
Click-to-call Click-to-call advertising on mobile is when a mobile user clicks on a button within the ad and
requests a connection with the marketer or another person by phone call or a text message.
Audio and Video Ads Audio and video ads on mobile phones capture user attention in a jiffy and engage the user.
This in turn increases ad engagement.
Interstitials mobile ads Interstitial means ‘in-between’ and these full page mobile ads appear to a user when they
are being led to another page, mostly their destination page.
4

5. Sign up for a FREE TRIAL now
Metrics to Measure Performance of Mobile Advertisements
Click through Rate: CTR is the most prevalent way of measuring the effectiveness of
a mobile ad campaign. CTR keeps track of how many people have clicked upon a
particular link.
Cost per Impression: Most often termed as CPI or CPM, cost per impression is when
an advertiser pays for every 1000 times an ad is displayed (this is known as an
impression). This strategy of measuring the effectiveness of advertising on mobile
works mostly based on estimated viewership or readership.
Cost per click: CPC or PPC (pay-per-click) means that each time a user clicks on your
ad, you pay a predetermined amount (this is fixed during the bidding process like it
is done in Google ad campaigns).
5

6. Generate, Nurture and Follow your Leads
Software for Marketing and Lead Generation teams
Manage all your leads in one place. Leave it to the experts.
Sign up for a FREE TRIAL now!!