Check out how to create videos using Powtoon video marketing tool and generate leads.

1. How to Create a video using
Powtoon Video Marketing Tool

2. Sign Up for Free Trial
Powtoon is a video
marketing tool that
ups the ante of your
power point
presentations using
animated characters
& music.
You need minimalist
technical skills to
design professional
looking animated
explainer videos.
How can you use
Powtoon Video
Marketing Tool to
create videos for
better Lead
Generation?
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3. Sign Up for Free Trial
Here is a video that we created using Powtoon
Creating a video using Powtoon.
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4. Sign Up for Free Trial
How to create a video using Powtoon?
Step 1: Once you get to the Powtoon’s home page, you will need to create a login id. You can log
in using Facebook, Google or Linkedin id.
Step 2: After logging in, click on the ‘Start Creating Awesome Powtoons’ button to begin the fun!
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5. Sign Up for Free Trial
Step 3: Next, you will be taken through a pop-up window wherein you will have to choose a
category, template and name of your video.
Step 4: Once you have saved your choice, you will be directed to the ‘stage’, where your
presentation will take shape.
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6. Sign Up for Free Trial
Step 5: Before we begin, let us quickly run you through the various features of the ‘stage’.
1. At the bottom of the page you 2. At the top of your page you have a menu
have the ‘Duration Bar’. panel similar to Microsoft PPT.
3. On the right side, you have the various 4. On the left side you can preview, edit &
tools which will help you create videos. delete slides.
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7. Sign Up for Free Trial
Finally, explore, explore & explore, you will get better with each try.
** The video shown in this article has been created using the basic free plan of Powtoon. You can upgrade to a paid
package for better features. **
Step 6
• Choose a style from the ‘My Styles’ tab on your tool bar. (Each style has different set of characters & features).
Step 7
• Choose a background for your video using the ‘Backgrounds’ tab.
Step 8
• Click on the ‘Add Text (T)’ functionality to add text. You can also select one of the many ‘Text Effects’ from the tool bar.
Step 9
• You can then add props, characters, markers and several other elements and animate them as you like.
Step
10
• Click on the ‘More’ button beside every option on your tool bar to reveal available characters and items under each category.
Step
11
• Control your characters using the red ‘playhead’ on the timeline bar – move the play head left and right to decide when your
character/object comes on ‘stage’ and for how long it stays
Step
12
• Add music to your video by exporting a music file saved on your computer by clicking on the ‘Import’ button on the top of your
page.
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