6. Acquiring Users Out of Thin Air 101
• Design the first user experience
• Ask for word of mouth & make it
insanely easy
• Seek out like-minded groups
• Know how to approach reporters
• Become your own PR machine
11. Approaching Bloggers & Reporters #1
• Concentrate on the right people
– Start small
– Target appropriately
12. Approaching Bloggers & Reporters #2
• Tell a good, clear, easy-to-repeat story
– Who’s the hero of your project?
– What’s the problem? The opportunity?
– How is your solution going to be unique?
Important?
13. Approaching Bloggers & Reporters #3
• Be concise
• Relate your story to trends
• Understand: reporters are humans too!