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GET
UNCOMFORTABLE
#GetOutOfTheBuilding
#GetOutOfTheBuilding
1. Don’t Ask Your Uncle
2. Set Up A Booth, Do A Public Demo
3. Interview Potential Customers
4. Put Your Office Where Your Customers Are
5. Throw A Party
6. Talk To Experts In The Field
7. Find The Decision Maker
8. Listen To What Customers Are Demanding
9. Pre-Order, Landing Pages, Analytics
10. Ask for the introduction
Find Your
Community



    #GetOutOfTheBuilding
Be Where
   The Customers Are




              #GetOutOfTheBuilding
Use the Crowd
The goal of a startup is to figure out the
  right thing to build – the thing that
 customers want and will pay for – as
           quickly as possible.
                                 -eric ries

               @XcellentTea

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Ten Ways to Get Out of the Building

  • 2. #GetOutOfTheBuilding 1. Don’t Ask Your Uncle 2. Set Up A Booth, Do A Public Demo 3. Interview Potential Customers 4. Put Your Office Where Your Customers Are 5. Throw A Party 6. Talk To Experts In The Field 7. Find The Decision Maker 8. Listen To What Customers Are Demanding 9. Pre-Order, Landing Pages, Analytics 10. Ask for the introduction
  • 3. Find Your Community #GetOutOfTheBuilding
  • 4. Be Where The Customers Are #GetOutOfTheBuilding
  • 6. The goal of a startup is to figure out the right thing to build – the thing that customers want and will pay for – as quickly as possible. -eric ries @XcellentTea