Taking your idea to market – Nine questions you need to answer first

1. TAKING YOUR IDEA TO MARKET
!
Nine questions you need to answer first
!
Open Innovation Meetup, Crowding, Stockholm, Sweden, May 28 2014

3. Leancept is a digital innovation agency helping
companies turn ideas into business models, products
and growth
We’re your partner in quickly developing and designing
strategic ideas into business models, prototypes,
products and services. The results are apps, websites
and delightful user experiences that grow your business.
User Experience
Web and App
Development
Market Strategy

4. DOES MY IDEA PROVIDE VALUE TO
POTENTIAL CUSTOMERS?
Value is in the eye of the beholder
1

5. BACK UP

6. WHO IS THE CUSTOMER?
What person were you thinking of when
you came up with your idea
2

7. WHAT IS THE PROBLEM THAT THIS
PERSON WANTS OR NEEDS SOLVED?
The problem or need that inspired you to
come up with your idea as a solution for
3

8. ARE YOUR ANSWERS TRUE?
Many entrepreneurs fail because they
forget to check with reality first
4

9. WHAT DO YOU THINK YOU KNOW?
Find your blind spots to see what baseless
assumptions you are making
5

10. HOW DO I FIND OUT?
Devise tests and ways to collect data to
validate or invalidate your assumptions and
what you’ve taken for truth
6

11. WHAT BENEFITS DOES MY PRODUCT
PROVIDE?
We never buy features, we pay for benefits
and we need to know what benefits that our
customers care about
7

12. WHAT BENEFITS MATTER MOST?
Find out what benefits are the most crucial
for your customers so you can focus on
creating them first and foremost
8

13. WHAT IS IT WORTH TO THEM?
You need to find out if they’re willing to pay
enough for the benefits to make your idea
financially sustainable
9

14. We believe that creativity, independence and self-realization fuel the desire
to innovate.
Driven to help innovators put a dent in the universe, we make available the
tools, methods and knowledge needed.
Jakob Persson
CEO
+46 707 210 730
jakob.persson@leancept.com
@leancept @jakobper
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