4. #kanban
The product backlog (or "backlog") is the
requirements for a system, expressed as a
prioritized list of product backlog Items.
These included both functional and nonfunctional customer requirements, as well as
technical team-generated requirements.
Scrum Alliance
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5. #kanban
Why do we need a backlog?
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8. #kanban
As a buyer, I want to be able to see a list of new books on the
home page
● As a seller, I want to show a list of bestsellers on the home page so
that we can do more sales per quarter
● As a buyer, I want to see the details of a book
● As a buyer, I want to see reviews of a book before buying it
● As a reviewer, I want to add reviews to the book page for a book
I've purchased so that I can help future buyers
● As a buyer, I want to be able to browse books by category
● As a buyer, I want to be able to search for books by title
● As a buyer, I want to be able to search for books by author
● As a buyer, I want to be able to search for books by ISBN
● As a buyer, I want to be able to restrict my search to specific
formats
● As a buyer, I want to be able to add a book to my shopping cart
● As a buyer, I want to be able to remove a book from my shopping
cart
●
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9. #kanban
As a buyer, I want to be able to add multiple copies of the same
book to the cart
● As a buyer, I want to be able to change the number of copies of a
book in the cart
● As a buyer, I want to be able to checkout the cart and pay by credit
card
● As a buyer, I want to be able to checkout the cart and pay by debit
card
● As a buyer, I want to be able to checkout the cart and pay by
netbanking
● As a buyer, I want to be able to checkout the cart and pay by
PayPal
● As a buyer, I want to be able to checkout the cart and pay cash on
delivery
● As a buyer, I want to be view reviewer ratings so that I know which
reviews are more reliable
● As a buyer, I want to be able to rate book reviews
●
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10. #kanban
As a seller, I want to be able to keep track of the number of sales of
each book so we can promote the bestsellers on the home page
● As a seller, I want analytics to be able to see how visitors browse
the site so that we can optimise the site
● As a seller, I want to be able to track the checkout drop off funnel
so we can improve the check out process
● As a buyer, I want to be able to check out with my payment details
on file, so I dont have to re-enter payment details every time
● As a buyer, I want to know when a book is out of stock
● As a seller, I want the buyer to know when a book is almost out of
stock so that the buyer completes the transaction before it goes out
of stock
● As a buyer, I want to be notified when an out of stock book is
restocked
● As a buyer, I want to be able to pre-order a book that is not yet on
sale
●
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11. #kanban
As a seller, I want to be able to cross-sell other books during
checkout
● As a seller, I would like to bundle certain books at a discount to
increase the transaction value
● As a buyer, I would like to gift books to someone else
● As a seller, I want to show recommended books similar to the book
the buyer is viewing now
● As a seller, I would like to periodically inform customers of new
books which are similar to purchases they made in the past
● As a buyer, I would like to get recommendations on new books that
match my tastes
● As a seller, I want to highlight books on sale on the homepage
● As a buyer, I want to purchase gift cards which can be redeemed by
other people
●
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15. #kanban
Goal: Increase average per-transaction value
MMFs: Recommendations, Bundles
Features for: Recommendations
Show related books to the book the buyer is viewing
'Customers that bought this book also bought...'
Stories for: Related Books
Show related books based on the author
Show related books based on the current book
Show related books based on the browsing pattern
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17. #kanban
Real Options
Options have value;
Options expire;
Never commit early unless you know why
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18. #kanban
Do we have all the required information to make a
decision or commitment?
When does an option expire?
How much does it cost to postpone the point where an
option expires?
How much does it cost to increase the number of
options?
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19. #kanban
A system of Pull
Limit work in progress; Focus on flow
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20. #kanban
Our next few goals [Limit 1]
* Increase average value per-transaction by 20%
Increase checkout conversion rate by 10%
Improve customer trust before purchase
Our next few MMFs [Limit 1]
* Show related books in the book detail page
Add support for discounted book bundles
Our next few Features [Limit 1]
* Show related books to the book the buyer is viewing
'Customers that bought this book also bought...'
Our next few stories [Limit 2]
* Show related books based on the author
* Show related books based on the current book
Show related books based on the browsing pattern
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