The psychology of selling
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Have you heard the expression ”treat people like you like to be treated”? It can be a useful genralism. However have you also noticed that people are different from you, they respond in different ways – we have different likes and dislikes from them. Perhaps our friends are more like us, they like similar things to us. But what about your clients? Even though they’ve got different likes and dislikes – I’m guessing you still might be able to do business with them? However what about your marketing material, does appeal to them? Is there one or two small changes you could make so that it could appeal to a broader range of prospective clients?
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The psychology of selling
- 1. Suzanne Hazelton working with individuals and teams to THRIVE! The Psychology of Selling
- 2. Whistle stop tour of the next 90 mins …. • Who is Suzanne Hazelton • Introduction to the psychological tool – Overview • (coffee) – Getting down, dirty and practical • How does this apply to your marketing materials
- 3. Suzanne’s toolkit Qualified Coach & Business Coach Experienced trainer, coach, speaker TA - Psychotherapy
- 4. The effect of shifting the mean of the mental health spectrum – Huppert (2009) I believe that successful individuals have a disproportionately positive impact on society. My personal mission is to enable more people to be THIS successful
- 6. THRIVE! Framework Today, beginni ng to explore here
- 7. Short activity …… Pen & paper ready … just 2 minutes to …
- 8. Write about a river
- 9. Exploring the concept of ‘preference’
- 10. How you take in information How you make decisions 10 PS – there are no right answers – people do it differently
- 12. (S) Takes in information through senses (N) More ‘big picture”, intuitive How you take in information & how you make decisions 12
- 14. (S) Takes in information through senses (N) More ‘big picture”, intuitive How you take in information & how you make decisions 14 Thinking, logic based Feeling, values
- 15. (S) Takes in information through senses (N) More ‘big picture”, intuitive How you take in information & how you make decisions 15 (T) Thinking, logic based (F) Feeling, values ST NT NF SF
- 16. Activity …
- 17. (S) Takes in information through senses (N) More ‘big picture”, intuitive How you take in information & how you make decisions 17 (T) Thinking, logic based (F) Feeling, values ST NT NF SF
- 18. Whistle stop tour of the next 90 mins …. • Who is Suzanne Hazelton • Introduction to the psychological tool – Overview – Getting down, dirty and practical • How does this apply to your marketing materials
- 19. Take a moment
- 20. THRIVE! Coaching
- 21. Contact Details • suzanne@thebusinessofchange.co.uk • Blog: www.suzannehazelton.com • Web: www.thebusinessofchange.co.uk • Twitter: @SuzanneHazelton
- 22. References Huppert, F. A. 2009. Psychological Well-being: Evidence Regarding its Causes and Consequences. Applied Psychology: Health and Well-being, (2), 137–164.
Notas del editor
- I’m Suzanne Hazelton. I’m a coach, trainer and author. I work with individuals and businesses helping them to thrive.
- Here’s an agenda of the next 20 minutes
- One thing you’ll do, or do differently as a result of this evening’s seminar