Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
ASGE Slides Chicago August 2013
1. Social Media: Doing it RightSocial Media: Doing it Right
(so it does(so it does forfor you, notyou, not toto you)you)
Lee Aase, Director
Mayo Clinic Center for Social
Media
2. DisclosureDisclosure
I have no financial relationships with
a commercial entity producing
health-care related products and/or
services
Full-time salaried employee of Mayo
Clinic
3. DisclaimersDisclaimers
These results not typical
Use as directed
Social media are an essential part of
a balanced communications diet
Batteries not included
Some assembly required
Your mileage may vary
4. OutlineOutline
Why you can use social media
Mayo Clinic’s social media history
Why you need to pay attention to
social media
Professionalism and social media
Positive social media opportunities
5. About @LeeAase (and whyAbout @LeeAase (and why
YOU can do social media)YOU can do social media)
B.S. Political Science
14 years in politics and government
at local, state, national levels
Mayo Clinic since April 2000
Media relations consultant
Manager since 2004
Director, Center for Social Media, 2010-
present
6. And one more reason forAnd one more reason for
confidence…confidence…
7.
8. A Brief History of Social MediaA Brief History of Social Media
at Mayo Clinicat Mayo Clinic
13. Social Networking is part ofSocial Networking is part of
the @MayoClinic DNA and isthe @MayoClinic DNA and is
fundamental to health carefundamental to health care
14.
15. Mayo Clinic Medical EdgeMayo Clinic Medical Edge
Syndicated News ResourcesSyndicated News Resources
16. Existing Medical Edge radio mp3s
Launched Sept. ‘05; Downloads up
8,217 percent Oct. vs. Aug.
31. Reasons to Care About SocialReasons to Care About Social
Media: Risks are UnavoidableMedia: Risks are Unavoidable
Anyone (especially determined
detractors) can
Tweet about you
Upload a critical video
Start a blog
Search optimized rating/review sites
ROI = Risk of Ignoring (Hat tip: USCG)
36. A Balanced Approach toA Balanced Approach to
ProfessionalismProfessionalism
Avoiding faux pas is important but
cannot be the only standard for
judging professionalism in social
media
Professionalism is more than the
absence of unprofessional conduct
Professionals have a moral obligation
to use available tools effectively on
behalf of those they serve
37.
38. Key Elements of MayoKey Elements of Mayo
GuidelinesGuidelines
All policies apply in social media, too
Privacy
Mutual Respect
Computer use
Generally don’t “friend” patients
Remember the “front page” rule
45. #17: Social media are free in#17: Social media are free in
any ordinary sense of the wordany ordinary sense of the word
(or at least ridiculously(or at least ridiculously
inexpensive)inexpensive)
46. Total Cost for Mayo ClinicTotal Cost for Mayo Clinic
Facebook, YouTube and TwitterFacebook, YouTube and Twitter
$0.00
47.
48. In the European Union, basedIn the European Union, based
on current exchange rates:on current exchange rates:
€0.00
49. #18: As I approaches zero, ROI#18: As I approaches zero, ROI
approaches infinityapproaches infinity
62. Dr. Fischer,Dr. Fischer,
Thank you SO much for this video! Tomorrow I'm going for a tiltThank you SO much for this video! Tomorrow I'm going for a tilt
table test so I'd gotten on YouTube to see if I could find anythingtable test so I'd gotten on YouTube to see if I could find anything
about what I might expect. A few clicks later, I found this video andabout what I might expect. A few clicks later, I found this video and
your statement at 2:00 minutes in made me rewind so I could hearyour statement at 2:00 minutes in made me rewind so I could hear
someone say the exact thing I've been feeling for the last couple ofsomeone say the exact thing I've been feeling for the last couple of
months. I'm so very appreciative that there are healthcare providersmonths. I'm so very appreciative that there are healthcare providers
like yourself.like yourself.
Please keep being awesome!Please keep being awesome!
Thanks again, KelliThanks again, Kelli
Yesterday on YouTubeYesterday on YouTube
63. #37: Applying social media in#37: Applying social media in
health care isn’t just inevitable:health care isn’t just inevitable:
it’s theit’s the rightright thing to do in thething to do in the
interest of patients.interest of patients.
64. Mayo Clinic Center for SocialMayo Clinic Center for Social
MediaMedia
The Mayo Clinic Center for Social Media
exists to improve health globally by
accelerating effective application of social
media tools throughout Mayo Clinic and
spurring broader and deeper engagement in
social media by hospitals, medical
professionals and patients.
Our Mission: Lead the social media
revolution in health care, contributing to
health and well being for people
everywhere.
66. Social Media Health NetworkSocial Media Health Network
Membership group associated with Mayo
Clinic Center for Social Media
For those wanting to use social media to
promote health, fight disease and improve
health care
Individual and organization memberships availa
67. THETHE Book on Social Media inBook on Social Media in
Health CareHealth Care
Essays from 30
thought leaders
Amazon/Kindle
and discount bulk
orders
http://mayocl.in/OG
vNCx
Proceeds fund
scholarships
68. Lessons and ObservationsLessons and Observations
Sometimes the perfect can be the
enemy of the good. Take the side of
the good.
Follow the Mayo Clinic Center for
Innovation Motto: Think Big. Start
Small. Move Fast.TM
Iterate until it’s great
69. Don’t Consider Social Media inDon’t Consider Social Media in
IsolationIsolation
Not a silver bullet
Seek synergy with existing means of
communication
Necessary but likely not sufficient
Need to justify NOT using social media
You will be represented in social media
whether you like it or not
70. For Further InteractionFor Further Interaction
Google Lee Aase or @LeeAase on Twitter
For Social Media Health Network
information
http://network.socialmedia.mayoclinic.org/mccs
m/joining-the-network/
Contact Mayo Clinic Center for Social Media
By email: socialmediacenter@mayo.edu
By phone: 507-538-1091