1. Social Media in Healthcare:
Coming of Age
Lee Aase (@LeeAase)
Mayo Clinic Social Media Network
Ontario Hospital Association • #SMHC2015
December 7, 2015
2. Glad to Be Back in Toronto
• Presented in person to OHA Dec. 8, 2011
• Presented subsequently via Skype (2012?)
• And my most recent visit… Nov. 25, 2014
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7. Agenda
• The role of social networking in Mayo Clinic’s
development and growth
• What’s new since 2011?
• Two Canadian Connections
• What’s next?
• Opportunities and resources for you
20. Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
32. Mayo Clinic Center for Social Media
Founded July 2010
• The Mayo Clinic Center for Social Media exists to improve
health globally by accelerating effective application of social
media tools throughout Mayo Clinic and spurring broader and
deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• “Credibility Hub” (h/t @Nora3000) for #hcsm (and #hcsmca,
#hcsmeu, #hcsmanz)
• Make resources developed for Mayo Clinic staff available to
peers via Social Media Health Network.
52. Canadian Connection #1:
Hootsuite Curriculum Collaboration
• Curriculum RFP Dec. 2014
• Redesigning Residency Prerequisites
• Developed plan for Social Media Basics
Certificate eligible for CME credit
53. Mayo Clinic-Hootsuite Social
Media Basics for Healthcare
• Available directly from Hootsuite or at a discount
for MCSMN members (3.5 CME Hours)
54.
55. Canadian Connection #2:
@ColleenYoung
• Joined External Advisory Board
• Contract consultant to redesign SMHN site
• Now Mayo Clinic Connect Community Director
60. MCSMN Basic Member Benefits
• Three Webinars/year
(reg. $95 each)
• eBook (Kindle or PDF)
of Bringing the Social
Media Revolution to
Health Care
• News You Can Use
62. MCSMN Premium Member Benefits
• Monthly Webinars (and archives)
• Member Discussion forums
• Online Learning, including Social Media Basics
for Healthcare Certificate
• Resources and Templates
• Discounts on In-Person Events
66. MCSMN Organization
Membership Benefits
• Premium membership for all employees
• 10 licenses for Social Media Basics for
Healthcare Certificate, with bulk discounts for
broader adoption
• Special Organization-Only Opportunities