Social Media: Its Impact in a Changing Health Care Environment
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My presentation to the Lee White Innovation Institute in Philadelphia, as part of a panel on social media in health care.
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Social Media: Its Impact in a Changing Health Care Environment
- 1. Social Networking: Its Impact in a Changing Health Care Environment Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM Lee White Innovation Institute Philadelphia September 15, 2010
- 2. About Lee Aase • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 − Media relations consultant − Manager since 2003, leading our national media relations team
- 12. Three Theses Four “Food Groups” Two Case Studies
- 13. #4: Social media are the third millennium’s defining communications trend
- 15. Gutenberg: Global Mass Literacy Zuckerberg: Global Mass Publishing
- 16. #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity.
- 17. What else do patients know about you? Copyright 2009, Health Grades, Inc. All Rights Reserved.
- 19. If you think blocking is a viable long-term option...
- 22. #19: MacGyver is the model for social media success
- 24. Mayo Clinic Medical Edge Syndicated News Media Resources
- 25. First Foray in New Media • Existing Medical Edge radio mp3s • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.
- 26. Step 2: More, Longer Podcasts
- 28. Basic Social Media “Food Groups”
- 33. Providing In-Depth Information for Patients and their Families
- 36. Shrinking the 17-year lag between scientific discovery and widespread adoption in medical practice
- 37. Discovery by Richard Berger, M.D., Ph.D. Ulnotriquetral (UT) Ligament Split Tear
- 43. USA Today Nov 12, 2009 3031031-7
- 45. Last Friday 3031031-9
- 46. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
- 48. What’s Next?
- 49. Mayo Clinic Center for Social Media • Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere − Grow social media use by Mayo Clinic − Create resources for use at Mayo Clinic that can be shared with organizations wanting to use social media in health and health care
- 51. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • Open to organizations and individuals wanting to use social media to improve health and health care • Membership dues based on organization revenues • Industry members, but no industry grant funding
- 52. What do you get? • Access to resources to speed your organization’s adoption of social media − Curriculum/Training materials − Guidelines/Policies/Job Descriptions − Technical services and support • Member site for sharing, learning • Community and blogging platforms − Low-cost hosted solutions − Free access to source code
- 53. Social Media Health Network • Now accepting charter member applications • Network launches late Sept. 2010; go to socialmedia.mayoclinic.org or email aase.lee@mayo.edu for info on joining