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Prepare For Mobile Tablet Revolution Revised
1.
Prepare for the
Mobile/Tablet Revolution Quis, quid, quando, ubi, cur, quomodo
2.
Today’s Conversation Understanding
What’s Coming How People Are Likely to Respond What A. & B. Mean for Information Professionals, orHow to “Survive and Thrive” 2 © 2010 Acquire Media, Inc.
3.
The Changing Face
of Internet Access 3 © 2009 Gartner © 2010 Acquire Media
4.
People Are Talking
… 4 © 2010 Acquire Media, Inc. Over 3 million sold since April / 2
5.
…Organizations Are Acting
… 5 © 2010 Acquire Media, Inc. In time for the holidays, with optional TV tuner and 4-megapal camera Sony aiming for a ‘unified’ online experience
6.
…Because Change Is
Coming 6 © 2010 Acquire Media, Inc. Consumers indicate willingness to pay for digital content Providing ‘context’ is the ‘key’ to delivering personalized experience
7.
Economic Forces ©
2010 Acquire Media, Inc. 7 ‘Cloud’ radically changes economics Increased ‘natural selection’ pressure for survival Lower production cost for content Disintermediation The ‘rise’ of the PR industry No ‘dominant’ business model in new media Lower inventory & distribution cost in media
8.
Technology Innovation Forces
© 2010 Acquire Media, Inc. 8 Portable, ‘always on’ devices ‘Cloud’ simplifies innovation Mobility Wi-Fi / 4G networks everywhere
9.
Sociological Forces ©
2010 Acquire Media, Inc. 9 Workplace demographics Information is a new currency Technology ‘affiliation’ Democratization Rise of user-generated content Evolving face of journalism and opinion Continuous content creation
10.
Media’s Evolution ©
2010 Acquire Media, Inc. 10 ‘Atomized’ consumption Google stole the delivery trucks and Amazon took the newsstand Devaluation of ‘referral’ journalism – ask somebody An end to distribution monopolies Reduced cost of news production ‘Mash-up’ Pay-walls impede readership Eliminating scarcity in time and space Measurability of users’
11.
Media Genealogy ©
2010 Acquire Media, Inc. 11
12.
© 2010 Acquire
Media, Inc. 12
13.
14.
15.
16.
Boolean and Faceted
Search
17.
Saving, Containers, Bookmarks
18.
Search refinement/drill-down
19.
Watch-lists and monitoringGather
Analyze Communicate © 2010 Acquire Media 13
20.
Consider A News-Analytic
Perspective Who will consume your information? Increasingly tech-adept; Multi-device comfortable What will they want to consume? News and research; Opinion and speculation When will they consume it? 7/24/365; In ‘background’ and ‘foreground’ Where will they consume it? On- and off-the-job; On-screen and ‘in the ear’ Why will they consume it? To inform decisions; To build their network How will they consume it? Electronic format; Push, rather than pull; multi-screen © 2010 Acquire Media, Inc. 14
21.
Three Basic Conclusions
Set the objective to collect and push news and opinion that matches audience interests/profiles – using a variety of ad hoc and template-based methods – formatted for multiple devices, especially mobile. Distribute information around-the-clock, as quickly as possible, and in a form that permits efficient monitoring. Provide the means for your consumers to utilize information as ‘currency’ in their interactions with others, inside and outside the organization. © 2010 Acquire Media, Inc. 15
22.
To Respond to
the Revolution, Find … ‘Analytic’ techniques that establish cost-effective domains Quantity vs. Quality -> Balancing ‘authority’ and ‘speculation’ Curation -> ‘Self-organization’ Static, macro-scale -> Dynamic, ‘nano-scale’ ‘Graduated’ methods to build analytic productivity Syntax vs. Power -> Instructive Explicit - > Implicit; ‘Zero-term’ means ‘con-tent’ merges with ‘in-tent’ Personal -> Collaborative ‘Progressive’ methods for sharing/communicating effectively Urgency vs. Schedule -> Workflow integration Ease of access -> Ease of creation Formatted -> Referred Editorial -> Value-accretion © 2010 Acquire Media, Inc. 16
23.
Balancing ‘authority’ and
‘hypothesis’ © 2010 Acquire Media, Inc. 17
24.
‘Self-organization’ © 2010
Acquire Media, Inc. 18
25.
Dynamic, ‘nano-scale’ domains
© 2010 Acquire Media, Inc. 19
26.
Raising the average
efficiency of search © 2010 Acquire Media, Inc. 20
27.
Merge ‘con-tent’ with
‘in-tent’ © 2010 Acquire Media, Inc. 21
28.
Collaborative search ©
2010 Acquire Media, Inc. 22
29.
Ease of creation
© 2010 Acquire Media, Inc. 23
30.
Workflow integration ©
2010 Acquire Media, Inc. 24
31.
Well-formatted Commentary ©
2010 Acquire Media, Inc. 25
32.
It’s Time to
Build Your Future Segment your audience % audience on one or more social networks/platforms % audience who search Google/Bing/Yahoo/Brand-site for news Track device preferences % Time consuming information from mobile devices Map essential uses Expand general awareness Answer a question; address a ‘fact’ situation Build an argument with other ‘facts’ Monitor events and trends Share with others Acquire the right solutions © 2010 Acquire Media, Inc. 26
33.
Thank you ©
2010 Acquire Media, Inc. @ Booth 521 27