Presented at the Boulder, CO NewTech Meetup on March 5, 2013

1. Colorado
Entrepreneurial
Energy
Boulder-Denver New Tech Meetup, March 5, 2013

2. “Colorado is invisible to investors!”
--Tim Reeser, principal, Lightning Hybrids

3. Just the facts
 Launched June 1, 2012
 Colorado news of innovation
 1000 stories by April 1, 2013
 20-25 new stories posted per week
 3 Founders and 7 writers

4. Colorado stories we’ve covered

5. Colorado stories we’ve covered

6. INcoming News: Edited
and original featured
stories
Featured Articles:
Exclusive content
INterviews: High profile
state-wide leaders
IN Videos: Original news

7. Featured Articles
• Most are about 500
words long
• They include logos,
photos, links and video
• Syndication available

8. Why InnovatioNews?
 An AMAZING Colorado innovation ecosystem
 Colorado startups need publicity
 Investors need impartial information
 Nobody else is telling your stories

9. Answer these questions to
pitch your story
 What’s the big idea?
 Who.what.when.where.why.how?
 Why is your story innovative?
 Why should our audience care?

10. Attracting readers
 Social media—all content is
pushed through Twitter, Facebook,
Google + & LinkedIn…email briefs
available
@innov_news  Fastest growing type of reader is
an investor
 20% growth in audience per month

11. Engaging with our audience:
Events
 First event! Google Hangout with
Brad Feld on March 14, 1:30pm
facebook.com/Inn  Pitch Event with RVC, Innosphere
and City of Loveland, May
ovatioNews

12. IN Sponsors

13. Jay Jacoby, CIO
jay@innovationews.com
Lee Porter, PUBLISHER
Founders lee@innovationews.com
Steve Porter, EDITOR
steve@innovationews.com

14. Have an innovation story?
Steve Porter
steve@innovationews.com
970-484-9937