From law firms giving pro bono work, non-profits and everywhere in between this slide goes into how different companies can market their sustainability practices.

1. S
Express Yourself
Marketing Operations for Sustainable (and sustainably minded) Companies
Leigh D. Wright
Principal
Wright Solutions

2. Wright Solutions
@theLeighWright
#XpressYourself
My poison of choice? Sustainable Food Systems
New College is an interdisciplinary liberal arts program where highly
motivated undergraduates design their own curricula leading to BA or BS
degrees.

3. Wright Solutions
@theLeighWright
#XpressYourself
What type of company are you?
Where do you want to be?
Do you have sustainability baked into your company
or is it an addition?

4. Wright Solutions
@theLeighWright
#XpressYourself

5. Wright Solutions
@theLeighWright
#XpressYourself
Operations, workflow, and other fun business terms…..
1. Find your starting point. Run an assessment.
2. Don’t get overwhelmed by technology. There are about 100
pieces of tech you can use for 1 task.

6. Wright Solutions
@theLeighWright
#XpressYourself
Connections are at the base of marketing now
and forever. Aim true to your targets. Aim with
emotion.

7. Wright Solutions
@theLeighWright
#XpressYourself
What are your call-to-actions?

8. Wright Solutions
@theLeighWright
#XpressYourself
How are you relatable?

9. Wright Solutions
@theLeighWright
#XpressYourself
The next steps:
• Run an assessment over your operations
• Be honest with your capabilities
• Take the time to plan out your attack
• Don’t get approval whiplash. Know that you have taken
the time to figure out your marketing, stick to it, and
make it work.

10. Wright Solutions
@theLeighWright
#XpressYourself
Need Help?
I work with companies on:
Department Building
Marketing Plan Writing
Agency Negotiation/Brokerage
Marketing Assessments
Turn-key management
Overall & New Growth Strategy