3. Specific Objectives
The total customer satisfaction Mexican.
Innovate and grow constantly, adapting to the
times, customs and tastes of customers.
Comply with the promise of quality and
excellence in the product.
4. Justification
In order to innovate and meet international
market through a typical Colombian product.
Spreading the culture and customs through the
expansion and sharing the national cuisine in
Mexico city.
5. PRODUCT DESCRIPTION
Is a tender pork, baked, stuffed with its
own meat, coarsely chopped, mixed with
rice, peas. This product is low in fat and
calories, a typical dish of Colombia.
6. Mexican consumer profile
Mexican consumers have a serious
problem
with
the
material
(containers), large enterprises start to
campaign for consumers to recycle.
Women stands to exercise the role of the
buyer and they are who seek the necessity
to purchase, but the children perform the
role of asking and make doubt the buyer;
7. Competition
In Colombia any company that has
economic and industrial capacity to
perform the process of canned lechona
production can be exported to Mexico
because it is a country where there is not a
direct competitor to this product.
11. Customers incentivize through actions such as:
Investment in design, image,
brand
Hire a good advertising
company
Investment in customer service
12. Promotion and Advertising
Official launch of the product
In order to present the product to potential
customers plan, supermarkets, department
stores and retail, will be held online
promoting, distributing flyers or product
datasheets.
13. Promotion and Advertising
Internet advertising
Taking advantage of this massive media the
publicity of this product will create a web page
with information from the company and through
a blog where you invite a database of
emails, which give new information and
publicity produce.
15. TRADE AGREEMENTS
Mexico and Colombia have 11 agreements in
various areas such as:
• One in agriculture
• Three on energy
• Three promotion
• One Air Transport
• A free trade agreement
• An agreement on tourism
