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Leiki Functionalities – Part 1
Contextual Recommendations
From Search to Discovery.
From Brands to Relevancy.   www.leiki.com
                                            2
From Search to Discovery.
From Brands to Relevancy.   www.leiki.com
                                            3
From Search to Discovery.
From Brands to Relevancy.   www.leiki.com
                                            4
Challenges of a content owner
                                   How to:
                                    get more traffic?
                                    increase CPM?
                                    keep users?




   From Search to Discovery.
   From Brands to Relevancy.   www.leiki.com
                                                         5
Solution: Linking similar content




    From Search to Discovery.
    From Brands to Relevancy.   www.leiki.com
                                                6
Linking catalogs to content
Relevant recommendations increase traffic between publisher’s sites
from high traffic & low CPM sites to high CPM & low traffic sites




                                                    ➔ Traffic to shops and classifieds
                                                    comes from the publisher’s own
                                                    media sites




        From Search to Discovery.
        From Brands to Relevancy.   www.leiki.com
                                                                                         7
How does it work?
                    1                                           2                                 3
 Content analysis and                           Keywords to concepts mapping         Semantic content profile
 keyword identification                         & associated additional              generation, including weighing
                                                keyword identification
 Keith Richards designs for
 Louis Vuitton

 Keith Richards, the newest
 celebrity in the Louis Vuitton
  campaign, hesitated before
 making his virgin leap into
 the pitch business."I told
 them, 'I'll only do it if you make me a
 guitar case with the logo on it,' " the
 Rolling Stones guitarist says. "They've
 done it. I'm very proud of it. I'll probably
 never travel with it, because it's just too
 beautiful.“
 The Annie Leibovitz photo depicts
 Richards strumming his guitar flanked
 by the custom-made Vuitton case and a
 lamp draped in a skull-print scarf. The
 caption reads: "Some journeys cannot be
 put into words. New York 3 a.m. Blues in
 C.“
Original content item (Leiki considers
anything that has a text description as           Proprietary language independent   Highly detailed semantic
content, e.g., articles, product                  100k+ category standards-based     profile that can be used to
catalogues, adverts, blogs, image                 ontology                           identify related content
metadata, etc.)


               From Search to Discovery.
               From Brands to Relevancy.        www.leiki.com
                                                                                                                   8
Benefits of Leiki’s content
recommendation
 Direct increase in traffic and revenues
Typical CTR is 3-6% for a single recommendation widget.
 Indirect increase in traffic
Users discover new services and sections with personally
relevant content.

 Improved customer loyalty
Automatic content discovery leads to a more pleasant
experience with personal recommendations improving
over time.

 Increase in external traffic
Easily create topic specific pages that increase search
engine visibility.

 Understand your users much better
The user profile database can be integrated with the
publishers CRM system for personal interest analysis and    Contextual recommendations
marketing.                                                 from several Leiki widgets on a
                                                            news article in a leading news
 Plug and Play setup with services up and running               site in the Nordics; Hs.fi
within a number of days


              From Search to Discovery.
              From Brands to Relevancy.    www.leiki.com
                                                                                              9
Customer case examples
Leiki’s context based product recommendations on leading UK media:
The Independent, Trinity Mirror and Financial Times




Leiki serves 3 billion recommendations each month!

         From Search to Discovery.
         From Brands to Relevancy.   www.leiki.com
                                                                     10
Customers & Awards

 Customers                                           Awards



                                                       2008 Media
                                                       Innovation
                                                   of the Year Award




                                                    Winner of 'Most
                                                 Innovative Technology'




     From Search to Discovery.
     From Brands to Relevancy.   www.leiki.com
                                                                          11
Contact us



 Leiki Helsinki                                  Leiki London
 Dr. Petrus Pennanen, CEO                        Mark Bembridge, Leiki UK MD
 +358 40 5020355                                 +44 7789 996927
 petrus.pennanen@leiki.com                       mark.bembridge@leiki.com




     From Search to Discovery.
     From Brands to Relevancy.   www.leiki.com
                                                                               12

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Leiki Functionalities - Part 1: Contextual Recommendations

  • 1. Leiki Functionalities – Part 1 Contextual Recommendations
  • 2. From Search to Discovery. From Brands to Relevancy. www.leiki.com 2
  • 3. From Search to Discovery. From Brands to Relevancy. www.leiki.com 3
  • 4. From Search to Discovery. From Brands to Relevancy. www.leiki.com 4
  • 5. Challenges of a content owner How to:  get more traffic?  increase CPM?  keep users? From Search to Discovery. From Brands to Relevancy. www.leiki.com 5
  • 6. Solution: Linking similar content From Search to Discovery. From Brands to Relevancy. www.leiki.com 6
  • 7. Linking catalogs to content Relevant recommendations increase traffic between publisher’s sites from high traffic & low CPM sites to high CPM & low traffic sites ➔ Traffic to shops and classifieds comes from the publisher’s own media sites From Search to Discovery. From Brands to Relevancy. www.leiki.com 7
  • 8. How does it work? 1 2 3 Content analysis and Keywords to concepts mapping Semantic content profile keyword identification & associated additional generation, including weighing keyword identification Keith Richards designs for Louis Vuitton Keith Richards, the newest celebrity in the Louis Vuitton campaign, hesitated before making his virgin leap into the pitch business."I told them, 'I'll only do it if you make me a guitar case with the logo on it,' " the Rolling Stones guitarist says. "They've done it. I'm very proud of it. I'll probably never travel with it, because it's just too beautiful.“ The Annie Leibovitz photo depicts Richards strumming his guitar flanked by the custom-made Vuitton case and a lamp draped in a skull-print scarf. The caption reads: "Some journeys cannot be put into words. New York 3 a.m. Blues in C.“ Original content item (Leiki considers anything that has a text description as Proprietary language independent Highly detailed semantic content, e.g., articles, product 100k+ category standards-based profile that can be used to catalogues, adverts, blogs, image ontology identify related content metadata, etc.) From Search to Discovery. From Brands to Relevancy. www.leiki.com 8
  • 9. Benefits of Leiki’s content recommendation  Direct increase in traffic and revenues Typical CTR is 3-6% for a single recommendation widget.  Indirect increase in traffic Users discover new services and sections with personally relevant content.  Improved customer loyalty Automatic content discovery leads to a more pleasant experience with personal recommendations improving over time.  Increase in external traffic Easily create topic specific pages that increase search engine visibility.  Understand your users much better The user profile database can be integrated with the publishers CRM system for personal interest analysis and Contextual recommendations marketing. from several Leiki widgets on a news article in a leading news  Plug and Play setup with services up and running site in the Nordics; Hs.fi within a number of days From Search to Discovery. From Brands to Relevancy. www.leiki.com 9
  • 10. Customer case examples Leiki’s context based product recommendations on leading UK media: The Independent, Trinity Mirror and Financial Times Leiki serves 3 billion recommendations each month! From Search to Discovery. From Brands to Relevancy. www.leiki.com 10
  • 11. Customers & Awards Customers Awards 2008 Media Innovation of the Year Award Winner of 'Most Innovative Technology' From Search to Discovery. From Brands to Relevancy. www.leiki.com 11
  • 12. Contact us Leiki Helsinki Leiki London Dr. Petrus Pennanen, CEO Mark Bembridge, Leiki UK MD +358 40 5020355 +44 7789 996927 petrus.pennanen@leiki.com mark.bembridge@leiki.com From Search to Discovery. From Brands to Relevancy. www.leiki.com 12