The document discusses how market research is facing new competitive pressures from consulting firms and analytics companies that are able to leverage big data and targeted data sources. It argues that market researchers need to adapt their methods by asking questions but also observing behavior through new data sources in order to remain competitive and provide predictive insights to clients.

1. THE NEW COMPETITIVE
SET FOR MR

2. Quant Qual
The New Competitive Set
Consulting Analytics

3. Asking vs. Observing

4. The New Sample Frame

5. Targeted Data Sources

6. What’s Not Representative?

7. MR: ONE SPOKE ON THE BIG DATA
WHEEL

8. GLOBAL OMNISCIENCE

9. PREDICTING THE FUTURE