Kicking off our new IP series, "Eye On," we introduce you to a new platform called RebelMouse. RebelMouse is a content creation and aggregation platform that aims to be a hub for a brand's social presence. While RebelMouse has interesting potential, it is in beta and is still evolving. Therefore, we've designated it as a platform to watch.

1. Eye On: Rebel Mouse
Description: Content aggregator & publisher Status: Platform to watch
RebelMouse is a new, invite-only web service that is a mix between a publishing platform and a content curation
platform. It aims to solve the problem of fragmented social streams and websites that are rarely updated with
new content by serving as a content hub. Brands can curate, create, and distribute content (to Twitter and
Facebook Pages) from their RebelMouse page. The page refreshes itself and there are a few options to
customize what gets published.
There is also the ability to customize a RebelMouse page. Any posts can be moved around, removed, or frozen
on the page (similar to a pinned post of Facebook). Currently there are minimal options to customize the look of
the page but that is likely to change. RebelMouse also provides post-level analytics.
RebelMouse has a lot of new features planned. Proposed enhancements include:
• More content sources (Instagram, Tumblr, RSS, etc)
• E-commerce platform to sell products directly from a RebelMouse page
• Sponsored posts
• More discovery features
• Improved integration with Facebook Pages
• RebelMouse native iOS mobile app
• Ability for brands to create their own RebelMouse app
• Ability to create subpages to organize content by hashtag or topic
The Splash position is the most prominent Hovering over stories allows users to
space on a page to feature important stories curate information or gather stats
Statistics
Edit
Twitter handle Move
is the default, Freeze (lock in place)
but this can be Remove
changed
Tip: Users are able to add collaborators and
multiple Twitter accounts . At this time, only
one Facebook account can be added.
Eye On: RebelMouse , Vol 1, Issue 1, June 2012 © Leo Burnett/Arc Worldwide
Contact: Marina Molenda (312-220-5465) or Kate Twohig (312-220-6734)

2. Eye On: Rebel Mouse
Publishing Stories: An algorithm decides which and where a user’s social content will be posted but there
are additional ways to control the publishing of page stories:
Pictures, videos or albums can be added by uploading 2 Content from the web can be added to your
1 images or copying and pasting urls page by clicking the
“stick it” button
3 If social accounts or settings are set to
“private” or there are no
media or links associated
with post activity, content
will be fed to the Draft tab.
Users can opt to publish
this content.
There are three pricing tiers:
Coming Soon
FREE INDIVIDUAL CORPORATE
YourName.com YourCompany.com
RebelMouse.com/You
$3/month $3/week
Brands using the platform: There aren’t many brands utilizing the platform at this point, but a majority of them
are publishers and media companies. Some of the early adopters include:
Oakley NBC News Huffington Post
Key Takeaways
• RebelMouse is a platform to watch. The site is in beta which means that early adopters will have to deal with
bugs and a lot of changes.
• Currently RebelMouse doesn’t allow for social interaction (comment, like, etc) making it primarily a site for
content aggregation and distribution. It can serve as a hub for a brand’s online presence allowing the brand to
curate, create, and distribute content.
• RebelMouse has a Pinterest-like interface making content with visuals (photo or video) the best fit for this
platform. In its current state the platform seems best used as a news source to find out what’s happening right
now or for telling a specific story or providing a specific experience through carefully curated content.
Eye On: RebelMouse , Vol 1, Issue 1, June 2012 © Leo Burnett/Arc Worldwide
Contact: Marina Molenda (312-220-5465) or Kate Twohig (312-220-6734)