Demystifying Social Media... Social Media 101 in a language that is simple and easy to understand.

1. Social Media 101 for Small Business How to make Social Media work for you

2. Objectives: To build relationships, To have your customers and prospects contact you when they have a need, To strengthen your relationship with your customers, and… 4/30/2010 Les Proctor Direct 2

4. So, what is social media?? Definition: “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Source: Wikipedia 4/30/2010 Les Proctor Direct 4

5. And, social media is… Definition: “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.” Source: Creative Media Farm 4/30/2010 Les Proctor Direct 5

6. And, social media is… Definition: “Social media is the use of technology combined with social interaction to create or co-create value.” Source: Duct-Tape Marketing 4/30/2010 Les Proctor Direct 6

7. So, what is social media??? No wonder it’s confusing! There are a million different definitions for a million different people… 4/30/2010 Les Proctor Direct 7

8. Let’s make it easy… 4/30/2010 Les Proctor Direct 8

9. Definition: Social Media Social media is just another way to communicate–a powerful way, because like all “real” communication– it’s a two-way street, an opportunity to engage and build relationships with people. 4/30/2010 Les Proctor Direct 9

10. Benefits: Social Media It’s an extension of you – of your business – of your website – of your best thinking… It accelerates the sales process by giving your customers and prospects the information they’re looking for… 4/30/2010 Les Proctor Direct 10

11. Benefits: Social Media So that when your customer or prospect has a need (or you’ve educated them that they have a need), they call you first! 4/30/2010 Les Proctor Direct 11

12. 4/30/2010 12 Les Proctor Direct Cha-ching!

13. Social Media is not… An inexpensive new way to broadcast your message to your “audience” 4/30/2010 Les Proctor Direct 13

14. Social media is not… Something you can implement quickly and then measure the results… (it takes time, know-how, and resources) 4/30/2010 Les Proctor Direct 14

15. “It’s a process, not an event” ~ Seth Godin 4/30/2010 Les Proctor Direct 15

16. The social media landscape There are many, many tools and platforms Blogs Wordpress, Blogger, Typepad, etc. Social networking Facebook, Twitter, LinkedIn User-generated content networks YouTube, Flickr, Wikis 4/30/2010 Les Proctor Direct 16

17. How to get started… Wordpress + The Big Four 4/30/2010 Les Proctor Direct 17

18. Why Wordpress? Easy-to-use Scalable 1000’s of themes 1000’s of plugins to customize functionality Integrates with everything! Gravatar Linked-in, etc. 4/30/2010 New Level Media 18

19. Who else uses Wordpress? Source: Wordpress.com, Tag: Fortune 500 4/30/2010 Les Proctor Direct 19

20. The essential tools… Get a Blog yourname.wordpress.com at wordpress.com (free) or you can self-host your own blog ($) Set up your Social Profiles: Linked-in Facebook Twitter YouTube Get a Gravatar Visit www.gravatar.com and get a “globally recognized avatar” that’s connected to your email address 4/30/2010 Les Proctor Direct 20

22. Your focus should be… 4/30/2010 Les Proctor Direct 22

23. Editorial Format for Blogs 4/30/2010 Les Proctor Direct 23

24. The 3 actions of social media Connect Measured by # of connections, friends, followers Remember “quality over quantity” Collect & Share Focus primarily on your area of expertise But also remember “make it authentic and human” Create & Collaborate Share your knowledge and expertise Remember “you are the expert” 4/30/2010 Les Proctor Direct 24

25. Do’s and Don’ts Followed by more do’s… 4/30/2010 Les Proctor Direct 25

26. Social Media: “Do’s” Follow Listen Participate Engage Create Collaborate 4/30/2010 Les Proctor Direct 26

27. Social Media: “Don’ts” Don’t connect without a purpose Don’t broadcast Don’t spam 4/30/2010 New Level Media 27

28. Social Media: More “Do’s” Add value Be real Be authentic Be human Focus on the quality of your contribution 4/30/2010 Les Proctor Direct 28

29. Want more? Sign up for my exclusive 15-week DIY coaching program 4/30/2010 Les Proctor Direct 29 Visit www.lesproctordirect.com